25 Real Estate Social Media Content Ideas for Business Growth

In the fast-paced world of real estate, leveraging social media effectively can be a game-changer for your business. Engaging a broad audience, fostering connections with potential clients, and generating leads are all within reach through strategic social media content. To maximize your impact, consider incorporating these innovative real estate social media content ideas into your marketing strategy.

1. Showcase New Listings with Compelling Descriptions

Announcing new property listings is a staple in real estate social media, but to stand out, go beyond the basics. Craft visually appealing Instagram or Facebook posts featuring high-quality images that highlight the property's unique features. Accompany these visuals with a clear, enticing description, emphasizing key selling points such as the number of bedrooms, price, modern amenities, and nearby attractions. Including contact information ensures interested prospects can easily reach out.

Pro tip: Utilize bird's-eye-view images captured by drones for a unique perspective that captures attention.

2. Create Engaging Video Walk-Throughs

Ditch static images and embrace video walk-throughs to give potential buyers a virtual tour of the property. Capture attention with a well-produced video that smoothly guides viewers through each room. Ensure stability by using stabilizers or tripods, shoot during daylight for optimal lighting, and keep videos between 1-2 minutes to maintain viewer engagement. Enhance the viewing experience by adding background music that complements the property's ambiance.

Pro tip: Consider adding narration over drone footage for a distinctive perspective on the property, showcasing features like large yards or unique driveways.

3. Announce Open Houses Creatively

Generate excitement about open houses by sharing visually appealing posts or videos with high-resolution images or video snippets of the property. Include essential details such as the date, time, location, square footage, and bedroom/bathroom count directly on the image or in the video. Leverage relevant hashtags like #openhouse and location-specific phrases to increase discoverability. Posting invitation videos not only conveys information but also provides a personal touch, increasing the likelihood of attendance.

Pro tip: Share open house announcements multiple times leading up to the event for increased visibility.

4. Promote Your Services Creatively

Establish your expertise and build trust by creating dedicated posts for each real estate service you offer. Utilize various formats, including carousels, reels, Instagram Stories, static images, and videos, to diversify your content and cater to different audience preferences. Carousels, for instance, allow you to break down information into digestible slides, keeping your audience engaged throughout.

Pro tip: Craft carousels that start with a compelling question or statement, gradually unveiling the unique value you provide.

5. Monthly Recaps for Social Proof

Boost credibility and engagement by sharing monthly recaps of your achievements, deals, and significant moments. Provide a quick overview of homes sold, new listings, and average sale prices through visually appealing posts. End each recap with a clear call to action, prompting meaningful interactions from your audience.

Pro tip: Incorporate concise and clear headlines for each highlight to ensure quick understanding.

6. Offer Actionable Tips and Advice

Balance self-promotion with valuable content by sharing actionable tips and advice related to real estate. Address common concerns or questions your audience may have, offering solutions and insights. For instance, create posts guiding buyers and sellers on navigating a slow market or deciding whether to buy a new home before selling the current one.

Pro tip: Utilize insights from competitor social media with tools like Semrush ,Hootsuite,SocialBee, Social Media Tracker to enhance the relevance and quality of your content.

7. Address Misconceptions for Informed Decisions

Educate your audience by debunking common myths related to real estate. Share posts addressing misconceptions about down payments, interest rates, property values, and more. Provide accurate information and actionable steps to help your audience make informed decisions, positioning yourself as a reliable source of knowledge.

Pro tip: Research and gather accurate information to clear up myths affecting your target audience, building trust through transparency.

8. Discuss Market Trends for Informed Decisions

Demonstrate your commitment to your clients' well-being by discussing current market trends. Simplify industry trends into digestible information through visually appealing carousel posts. Explain how these trends impact your audience as buyers or sellers, and conclude each post with a strong call to action, inviting your audience to connect for personalized advice.

Pro tip: Use the Semrush,Hootsuite,SocialBee, Social Media Tracker to gain insights into your competitors and improve the relevance of your content.

9. Share Relevant News or Updates for Industry Insight

Showcase your industry knowledge by sharing timely and relevant news or updates related to the real estate market. Keep your followers informed about changes in mortgage rates, housing policies, or local developments. Position yourself as a reliable source of information, staying engaged with your audience's interests.

Pro tip: Collaborate with local businesses for giveaways or contests, fostering a sense of community and showcasing your local expertise.

10. Voice Your Opinion for Personal Connection

Humanize your online presence by sharing your opinions on real estate-related topics. Craft posts that provide insights into your thoughts and knowledge, reinforcing your commitment to sharing valuable information. Ensure your tone is respectful and inviting, encouraging your audience to share their thoughts and experiences.

Pro tip: Share relatable examples or stories related to your opinion, fostering a deeper connection with your audience.

11. Feature Client Testimonials for Social Proof

Highlight your success stories through client testimonials to build trust with potential clients. Share concise and specific reviews, showcasing the tangible value clients have gained from your services. Tag or mention clients in your posts to add authenticity to your testimonials.

Pro tip: Feature testimonials from various client types to demonstrate your versatility and ability to meet diverse needs.

12. Share Detailed Success Stories for In-Depth Proof

Go beyond testimonials by sharing in-depth success stories. Walk your audience through a client's journey, from their initial situation to the positive outcome achieved with your assistance. These stories provide real-life proof of your skills in action.

Pro tip: Include specific details about the challenges faced and how you overcame them, reinforcing your problem-solving abilities.

13. Spotlight a Neighborhood or City for Local Expertise

Offer a glimpse into the lifestyle of different neighborhoods by creating posts that showcase their unique features. Provide insights into parks, cafes, community events, and more, positioning yourself as a trusted local expert.

Pro tip: Share personal anecdotes or experiences related to the neighborhood to create a more relatable connection.

14. Feature Team Members for Personalized Service

Humanize your brand by introducing individual team members through social media posts. Share their professional backgrounds, areas of expertise, and personal details to establish a personal connection with your audience.

Pro tip: Incorporate fun facts or hobbies to make these posts more relatable and engaging.

15. Host Contests and Giveaways for Interaction

Encourage audience interaction by hosting contests and giveaways. Prompt users to tag friends, leave comments, and like your posts for a chance to win prizes. Showcase your local expertise by partnering with businesses in your area for giveaway prizes.

Pro tip: Use this opportunity to reinforce your connection to the community by offering prizes related to your local area.

16. Host Live Virtual Open Houses for Personal Engagement

Create a personal and engaging experience by hosting live virtual open houses. Announce these events through visually appealing posts that provide details of the open house and a list of featured property highlights.

Pro tip: Save the live video for post-event sharing to extend reach and allow those who missed it to catch up.

17. Create Relatable and Original Memes for Engagement

Keep your content fresh and engaging by incorporating memes into your social media strategy. Craft memes that connect with your audience's experiences, challenges, or aspirations, creating a shared connection.

Pro tip: Use recognizable meme formats with relatable messages to capture attention and foster a connection.

18. Make Reels for Entertaining Content

Diversify your content with short, engaging Instagram Reels that capture your audience's attention. Showcase your personality and humanize your brand by creating content that resonates with your viewers.

Pro tip: Use humor to highlight relatable situations in the real estate world, making your content more memorable.

19. Create “Day in the Life of a Realtor” Videos for Authenticity

Offer a glimpse into your daily life as a realtor through "day in the life" videos. Showcase behind-the-scenes moments, client meetings, property visits, and other aspects that humanize your brand.

Pro tip: Keep a playful tone to make your content more relatable and entertaining.

20. Show Before/After Property Pictures for Tangible Proof

Provide concrete evidence of your impact by sharing "before and after" pictures of properties. Visual comparisons showcase the transformation of properties under your guidance, highlighting the value you bring to clients.

Pro tip: Use compelling visuals to emphasize the improvements made, such as decluttered spaces or enhanced aesthetics.

21. Create “Just Sold” Posts for Credibility

Demonstrate your ability to deliver results by sharing "just sold" posts. Highlight successful transactions, showcasing your negotiation skills and market expertise.

Pro tip: Include specific details about the successful sale, emphasizing the value you provided to the client.

22. Ask a Question for Audience Engagement

Encourage audience engagement by posing questions in your posts. Invite your audience to share their thoughts, experiences, and opinions in the comments, fostering meaningful interactions.

Pro tip: Utilize tools like Semrush,Hootsuite,SocialBee, Social Media Inbox to efficiently review and reply to comments received across different platforms.

23. Jump on Trends for Visibility

Stay current and relatable by integrating popular hashtags, challenges, or viral topics into your posts. Leveraging trends can increase the visibility of your content and attract a broader audience.

Pro tip: Monitor trending topics using tools like Semrush,Hootsuite,SocialBee, to stay informed and tailor your content accordingly.

24. Play “Guess the Rent” for Engagement

Create engaging "guess the rent" posts that challenge your audience to estimate property rental prices. Use visuals of properties and encourage followers to share their guesses in the comments.

Pro tip: Showcase attractive features of the property while subtly hinting at its desirability.

25. Highlight Community Work for Positive Impact

Demonstrate your commitment to the community by sharing posts about local events, charity work, or community projects. Showcase your positive contributions, inspiring others to get involved.

Pro tip: Use heartwarming visuals and personal anecdotes to convey the impact of your community work.

Frequently Asked Questions

What Is the Most Popular Social Media for Real Estate Agents?

The top three social media channels for real estate agents are Facebook, Instagram, and LinkedIn. Tailor your presence to platforms favored by older millennials and GenXers, such as Facebook, where 89% of realtors have a presence, followed by Instagram at 59%.

How Often Should You Post on Social Media for Real Estate?

Striking a balance between staying active and avoiding overwhelming your audience is crucial. Aim for two to three high-quality posts per week to maintain consistency and engagement.

How Do You Introduce Yourself as a New Realtor on Social Media?

Craft a clear bio outlining your experience, brokerage, and location on all social media accounts. Post content that showcases your expertise, incorporating any of the aforementioned real estate social media ideas to establish a compelling online presence.