25 Nifty Tactics To Build Up Your Email Marketing List

For online marketers, it's imperative you keep adding fresh contacts to your email marketing thrust, thus maintaining your sales numbers on an upward trajectory. Purchasing or renting an email list don't work anymore, they may be a quick fix-it option but you have little control over your end clients as they have no idea who you are. So, if you’ve not already built your email list, here are 25 nifty tactics you can use to do it.

           Use of email

1. Create content: You need to create remarkable content since your aim is to have people not only stay subscribed to your feed, but also forward your email(s) to their friends and colleagues.
2. Reel them in: Including social media and "Email to a Friend" buttons in your email marketing campaign encourages subscribers to share your email, and you gain access to new networks. Coupled with a "Subscribe" Call-To-Action (CTA) link, new recipients of your forwarded emails can easily opt-in.
3. Give freebies: An online contest where entrants’ signup using their email addresses is a great way to add people to your email list.
4. Tailor subscriptions: Say, you want to target married women over 40 in the IT industry who keep pets in Hong Kong; target-specific content makes sure your tailored subscription types increase the chances of visitors across all persona platforms subscribing to one of them.
5. Revamp mailing list: A re-engagement campaign will give your old email list recipients the opportunity to opt-in to your email marketing list while promising to disengage all contacts who don’t respond. Retaining engaged contacts in your database increases the odds of your emails getting shared outside your current email list.
6. Link signatures: Add a link that reflects the marketing campaign you’re running to your employees’ email signatures which leads people to your homepage where they can then subscribe to your email list.
   
   Learn more about email marketing in our free guide Optimizing Email Marketing for Conversions. Download it here.
   New Content
   
7. Stoke interest: Create a lead generation offer that will breed new consumer interest – e.g an e-book/tutorial course – which encourages recipients to provide their email addresses in order to download the material.
8. Offer free tools: Create a free online resource on your webpage where users must sign up with their email addresses to access.
   
   

   Leverage Social media
   

9. Twitter: Create a twitter ad campaign which gives a free resource to your followers that they can only redeem through submitting an email address.
10. Facebook: Use your Facebook page to promote offers that require email submission. Be sure to add social media sharing buttons on your homepage to encourage new users to share your offers.
11. CTA buttons: Add CTA buttons to your Facebook page that links users to your web portal which requires an email address to access.
12. LinkedIn: Publish your marketing campaign links in group discussions that will require your LinkedIn network to submit an email address to link to.
13. Pinterest: Promote offers that require an email signup on your Pinterest board to expand your email list.
14. Youtube: Adding CTA/URLs to YouTube videos gets your viewers to subscribe to your mailing list.
15. Google+: Use your Google+ profile and updates to promote offers solely accessible via email signups.
    
    

    Website content
    
    

16. Capture email signups: Promote offers with CTA links that capture email signupsthroughout your website. Your homepage/blog are key places to consider for such links.
17. Guest blogs: Include a CTA button along with a link for readers to subscribe to your site's blog or email database in your author byline when guest blogging.
    
    

    Relationship marketing
    

18. Partner websites: Target a new audience by running a marketing campaign on a partner website to collect email addresses to buff up your email marketing strategy.
19. Co-marketing: Create an opportunity for two brands to work together on a promotional effort, like an e-book or webinar, and ask your partner to promote the registration to their audience.
    
    

    Traditional marketing/advertising
    

20. Trade events: Offline events are fertile grounds for collecting email addresses. Remember to send these new contacts a welcome email that confirms their opt-in to your mail list.
21. Host an event: Seminars, workshops, hackathons, educational panels, et al, are a smart way for you to collect online email registrations.
22. Get converts: Encourage direct mail users at a traditional marketing campaign to opt-in to email communications instead. Allow your webpage users to opt-out of direct mail during online signup.
23. Online webinar: Hosting a webinar lets you use the registration process to collect email addresses.
24. Paid ads: Use paid search ads to link to your landing page with email signups.
25. Use QR codes: Add QR [quick response] codes to your print marketing content which people can scan and opt-in to your email marketing list.

The above are some tactics you can apply today to broaden your email marketing database. The key thing here is to attack email list-building from as many angles as possible so as to grow your mailing list with fresh, opt-in contacts.

Learn more about email marketing in our free guide Optimizing Email Marketing for Conversions. Click HERE to download for free!