25+ Ideas for what to Share to Keep Visitors Coming to your Blog
Stephanie Chandler
Nonfiction Authors Association and Writers Conference CEO | Helping authors and experts make a dent in the universe.
Your blog is the heart of your social media strategy. Without a blog, you will have limited content to share and you won’t have a reason to drive traffic back to your site. And by adding new posts to your blog three or more times per week, you will have a steady stream of fresh content to share via social media.
What is sometimes difficult for authors to determine is just what content to post to engage visitors. Here is a list of ideas to get you started:
- New blog posts
- Personal greetings, stories and anything else you’d like to say to your audience
- Industry news
- Blog posts by peers
- Quick tips
- Upcoming event announcements
- New book releases
- Links to books you recommend
- Special offers
- Surveys
- Contests
- Links to articles or interviews where you are featured
- Videos you have created
- Videos others have created
- Engaging photos
- Photo memes (photo with quote overlay)
- Tagged photos with clients/readers
- Upcoming speaking engagements
- Infographics
- Links to presentations on Slideshare.net
- Compelling questions for your audience to answer
- Testimonials from readers
- Good news related to your industry
- Funny comics/quotes
- Ask for a vote (example: which book cover do you prefer? A or B? (people love giving their opinions!)
- Link to a survey you’ve created
- Links to connect on your other social media networks (cross-promote)
If you like this blog post, you’ll love our Author Toolkit covering websites, blogging and social media for authors. Check it out!
Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing and The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books. Stephanie is also founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a traditional writers’ conference experience conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. See also: @steph__chandler and @NonfictionAssoc on Twitter and Facebook.com/NonfictionAuthorsAssociation.