The 25 Best SSPs
Digital publishers have many ways to monetize their content, one of which is using multiple offer platforms (SSPs) to sell advertising inventory.?
The problem, however, is that choosing the right option can be a time-consuming and complex undertaking. Publishers need to narrow down a long list of alternatives and find the best SSP, and quickly.?
With that in mind, we've dived into this topic and laid out all the information you need to know to decide which #SSP is right for you.?
Some of the best 24 vendor platforms (SSPs) include:
1. OpenX .
2. PubMatic .
3. 谷歌 Ad Manager .
4. Sovrn .
6. BidsCube
8. Teads
9. Vistar Media
10. Improve Team Digital
11. Magnite
12. Media.Net
13. E-Planning
14. Criteo
15. AdMob
16. AdColony
17. Adform
18. Verizon Media
19. Xandr
20. Kevel
21. PulsePoint
22. Nativo Inc Edge
23. GumGum
24. Sharethrough
25. 亚马逊 Publisher Services
To determine which advertising technology platform is right for you, just ask yourself a series of questions to help determine what's best for you.
What reporting and analytics tools does the SSP offer?
Can I set up reporting?
Who do they partner with on the demand side?
Does the SSP integrate with my existing direct buyer relationships?
Do I control advertising management, advertising inventory, price floor, etc.?
Is it easy to set up?
What level of support can I count on?
With these questions in mind, below are some important factors to compare when choosing an SSP.?
Top 10 factors to consider before choosing an SSP
Quality of advertising.
Whether you're in video advertising, native advertising or mobile advertising, it's important to make sure your SSP has the latest technology to deliver high-quality ads.
Viewability.
Talk to an SSP that provides viewability metrics. This feature helps determine if viewers have seen the ads, and the viewability rate can show up in your reports.?
Various auction protocols.
An SSP integrated with an ad server can use several protocols, such as open auctions, direct programmatic auctions, etc. Also check to see if it offers headline bidding solutions or other advertising technologies for publishers.?
Competition vs. budget
An often overlooked factor is the fit between competition and budget. Since open actions are popular on SSPs, you need to make sure that prices per click (CPM) are not prohibitive, as this could mean fewer impressions.?
Integrations
Look for SSPs that place a number of #advertising partners on the same #platform. In addition, the dashboard should be intuitive and user-friendly.?
Ease of use
The ease of use of the SSP should extend beyond the dashboard, as some complex advertising #techniques can be quite complex. Having an SSP with a layer of user-friendly #technology facilitates direct customer relations and other aspects of ad management.?
Real-time #data
An important factor to consider when choosing an SSP is real-time data. The ideal SSP should make collecting, aggregating and using raw data a priority to optimize its performance. Processed data increases the profitability of ad campaigns and enables the development of intelligent algorithms.?
Transparency
Any software platform with opaque reporting and extra fees is not an option. Publishers will do better with SSPs that have detailed reporting features and measurable performance metrics.?
Ad types and formats
A flexible SSP that supports ad types is more likely to work for your publishing business. Typically, these SSPs offer a variety of ad formats, such as #video ads, #interstitials, #banners, #native ads, and many others.?
Final thoughts.
SSPs have greatly simplified the world of advertising for publishers. Just a few years ago, digital advertising was complicated, but with the #development of #programmatic advertising and other technologies, publishers have a more streamlined experience.
SSPs are a terrific way for publishers to find new sources of revenue by connecting to different advertisers. They act as intermediaries between you and the ideal ad exchanges, ad networks and #DSPs.
Although we've looked at several SSPs, it all comes down to choosing the right partner(s) for your needs. So, analyze the strengths and weaknesses of the various options (access to a large number of demand partners, platform interface, technical support, etc.) and choose the best SSP for your ad units.
After choosing your preferred SSP, don't forget to test and monitor its performance.
BidsCube helps digital publishers get the most out of advertising on their sites. Since 2020, BidsCube has helped its clients increase ad revenue by an average of 55% through the use of advanced programmatic advertising technology combined with impartial and ethical leadership.
Contact us today [email protected] to learn more about how we can help increase advertising revenue and grow your business!