BEST PRACTICES FOR BRANDING YOUR BUSINESS

“Once I am up and selling I will start investing in branding..”

Sound similar??

“Over the last 11 years, I have come across many owners who consider branding as the second stage of their business. But saving time at the moment and ignoring your brand identity only cause more headaches in long run. Also, the process of brand creation helps you to achieve clarity and focus your marketing efforts right from Day 1. ”

So where do you start?

We are listing 25 steps that will help you to?DYI your branding?in the early days. Feel free to?Connect With Us?if you need help anywhere.

We advise you to do them in the same sequence for optimized results.

1) Have patience as the branding process takes time:

2)?Budget your brand:?From making a logo to running an ad anything and everything has a price. So before dipping, your feet in the world of brands get a wide knowledge of budgets and which budget gives you what.?

“Yes, I want a website for 999…”?But first understand, what is the difference between a website that cost 999 and a website that cost 99999? It is not the same!?

3) Do a perception audit before starting a Branding Process:?It means understanding how people feel about the service or product you are selling or about to sell. The best way is to take a few interviews with people who seem like your target customers.

4) Identify what emotions your audience will interact with:?Jot down the right connection, understand who is your target audience and the emotions to which they respond. This will help you in digital marketing as well as planning customer communication at every step

5)?Do a competitor’s analysis:?One of the best ways we recommend is perpetual mapping. Choose the two most important aspects of your brand and place the brands available in the 4 grids. This will help you to identify the direct competition in the aspirational competition. Also when you are preparing your marketing content you can look into the communication strategy of the aspirational brands to level up your game!?

6) Identify the pain points of your clients:?If you want the brand to survive long term. Understand what your clients are struggling with? And then find a solution under your brand. Don’t leave this part to your perception, talk to your target customer before you come to conclusions – Trust us, you will be pleasantly surprised by others’ points of view.

7)?Figure out the key unique qualities of your brand:?Know the unique qualities of the product and services. Discovering and stating the best 3 things about your brand becomes the base of your communication strategy. You do not need a list of 20 for sure!

8)Develop a buyer persona:?Segregate clients according to their needs. Also in terms of location, age, and purchasing power of your products and services.

9) Identify the touch points of your customers:?Don't choose your communication channel, just because it is an option, which other brands are using. Not everyone is on Facebook, and there are people who use youtube as a search engine.

10)?Develop a clear value proposition, mission, and vision:?A brand should have core values that should be imbibed whenever it delivers its promises. Having a mission and vision helps you and your team to work cohesively every day.

Interested to know more - Check out the complete article.