24Yarns - How to Make AI Speak Like Your Brand

Hello Readers,

Welcome to the inaugural issue of 24Yarns, a bimonthly newsletter made to keep you updated with the latest and greatest in AI-powered marketing. 24Yarns will bring you insights from us at Yarnit, resources to help you add AI to your marketing workflow, and a sneak peek into the events that we have planned. This newsletter will bring the latest information about AI in marketing to your inbox, along with some tips and tricks to get the best outcomes from your marketing campaigns using AI.?

In this issue, we'll be focusing on the importance of brand voice and how it can make or break your message. Get ready to discover the secrets of crafting a distinct and memorable brand personality that resonates with your target audience. Continue reading for more insights into this exciting domain.?

The Importance of a Good Brand Voice

Coca-Cola. Nike. Apple. Dove.? Each of these companies has developed a distinctive way of speaking to their audience, which sets them apart from their competitors; their brand voice. ?Learn more about the importance of a good brand voice in this blog .

How to Make AI Write Like You

Any marketer who's used AI (read as every marketer) knows how difficult it is to get AI to speak in your brand voice. This blog has sometricks to get AI to write like you and tips on how to set Yarnit up for your Brand Voice.

Mastering Your Brand Voice: A Guide

If you’re looking for ways to sculpt and perfect your brand voice, look no further. This comprehensive guide will help you master your brand voice.

Resource Center

We’ve also created a sample Brand Voice template to get you started with identifying how you want your brand to sound:?

Here’s a prompt you can use as a saved instruction to help you create branded content with AI chatbots:

Here are my brand voice guidelines: {insert template here}. All content that you generate must follow these guidelines. Don’t deviate from the tone of voice and do’s and don’ts provided.         

We had an engaging webinar with our very own Abhinav Kimothi, AI wizard extraordinaire and co-founder of Yarnit along with Megha John, who heads up AI at Yarnit, on the topic of RAG, or retrieval augmented generation. Speaking on the topic “Grounding AI Content with Data Using Knowledge Graphs and RAG”, our experts spoke about how we’re using cutting edge technology like RAG, knowledge graphs, vector databases, and more. Watch the webinar here .?

Here are some happenings in AI that stood out over the past 2 weeks:

xAI launches Grok 2, outperforms both Claude and GPT-4

X’s new LLM has outperformed its competitors on a top benchmark, giving marketers a powerful new tool to play with.?Read more here .

Report finds AI-generated spam to rank higher than original articles on Google

Marketers need to increase the quality of their human- and AI-generated content to stay at the top of search rankings. Learn more here .

WPP's Prod X AI Studio might make IRL studios obsolete

Marketing leader WPP has created an AI studio using NVIDIA's latest AI technology that has created a virtual photoshoot using brand assets. Marketers, take note.?Read about it here .

If this edition of 24Yarns piqued your interest, consider sharing this newsletter with your network. We will bring insights from the world of AI marketing right to your inbox, twice every month.?

See you in a fortnight.

Best,

Team Yarnit