#245: The Five Sales Enablement Things and Valuable Friction Episode

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott , for today’s episode.?

Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:

1. Buyer Needs Analysis
2. Market Intelligence
3. Story Telling
4. Sales Tools
5. Technology

Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.?

Enjoy!

The full show notes with all the links are at rockstarcmo.com, and you can listen on all good podcast platforms or just click play below ??