24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

CTAs have come a long way…

Okay, maybe not?that?far for every brand, but in general, our ability to test and measure has enabled us, marketers, to get more creative with our messaging. A while back, we shared some?kick-ass call to action examples. Don’t get me wrong—they’re still good enough to deliver a delightful ambush to the rear—but it’s time for more.

So here are?24 unique, smart, and memorable call to action examples?to give you the creative kick you need.

Free account call to action examples

This first set comes from various SaaS websites that offer a free trial or demo. Let’s take a look at some more effective ways to make this offer.

Sign up in 30 seconds

It’s the oldest tactic in the book to add “now” to your CTAs to give them more?urgency. But urgency doesn’t equate to ease or speed.

Exhibit A:

• Start doing your taxes?now????Doesn’t make taxes any easier.
• Start watching grass grow?now????Doesn’t make grass-growing any faster.

But sign up?in 30 seconds? Now that sounds fast and easy and definitely doable?now.

You’ll also notice that the copy surrounding this call to action also lends to the feeling of ease (“go straight into a demo account”) and speed (“Ready to give us a go?!”).

Get started without a credit card

This site could have just used “Get started free” for its CTA button copy, with a little “No credit card required!” underneath and that would have conveyed the message. But there’s something about putting “Get started without a credit card” in the entire button that makes it feel more secure or true.

This could potentially be because the color blue represents trust and dependability in?color psychology, or maybe just because the text enclosed in a box feels more official. Either way, it’s a good call to action.

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