24 Simple Steps for Insane Growth Hacking

Hello Friends. Today I am going to discuss Top 24 ways for insane growth hacking. They are as under:

1. Set Precise Actionable Goals: Make measurable goals that are realistic and time-bound.
2. Analyze, Analyze, Analyze:  Gather data and track your progress - make sure you can measure and learn from your goals.
3. Learn from your data:  Find your success and replicate them - use your data to recreate growth.
4. Experiment with strategies: Use A/B testing to identify your strength and weaknesses.
5. Rinse & Repeat:  Repeat your experiments if necessary - keep trying new strategies.
6. Stay Consistent:  Keep going! Growth takes time, so keep your eyes on the long goal!
7. Add social proof
8. Create a 15-second signup process
9. Build in viral tools
10. Write content worthy of being shared
11. Do things that don’t scale
12. Use Click Popups To Make Conversion Super Easy
13. Auto-Select Form Fields To Improve Navigation
14. Automate the Human Touch with an “Oops!” or “Forgot” to Attach” Email:

First send a lead- nurturing email in which you prompt recipients to check out 2 pieces of content ( 2 articles, 2 videos, 2 podcasts, etc).  

Deliberately leave out one of the links you refer to in the email body.

1-10 minutes later, send a follow-up email which apologizes for the forgotten link and include it.

When we a/b tested this strategy (half a lead nurturing mail-out was sent with both links and half was sent with an “ oops” email sent 12 minutes after the initial email), open rates and click through remained about the same, but conversion on the link increased by about 400%.

15. Quickly Create Content Upgrades To Boost Blog Subscription:

1. A list of tools and resources related to your article
2. Additional, “How-to” content related to the article’s subject
3. Transcript of visual or audio content
4. A checklist to assist readers in completing the how-to article
5. A downloadable asset (email templates, landing page templates, “how to pitch this strategy” templates, etc)
6. Hardcopy/PDF of the article

 16. Hide Re-targeting Cookies for 45 Seconds To Avoid Wasting Money. When it comes to remarketing, the best way to maximize your ROI is to ensure you’re not wasting ad budget on people who are not interested in your brand.

The best way to do this is to wait for 45 seconds to trigger your re-marketing cookie.

Check your Google Analytics to see your Average Bounce Rates, as well as time on page. Less than 45 seconds, and you run the risk of wasting ad budget; more and you run the risk of missing people who are interested, but still left relatively soon after arriving on the page.

17. Use Loss Aversion Psychology To On-board Leads:  It is a useful thing to keep it in your marketing back pocket. Loss Aversion works fantastically within the FREE Trial and freemium space.

18. Use Liquid Code To Optimize Emails:  Liquid code allows you to dynamically change the content of your emails in a far more powerful way than merge tags.

A few ideas to use liquid code in your own emails

1. If you have international target markets, use Liquid to dynamically alter the text based on the language.
2. Days of the Week:  {% if date: “ %A”==”Friday” %} Have a great weekend { % else % } Best wishes { % endif}
3. How they interacted with the platform: “Congratulations! You’ve created [12 landing pages] and generated [2174] leads. Nicely done!”
4. Credit Card Expiry: “ Your credit card expires in [27 days] and should be updated”

19. Create Post-Sign up Pages To Strike While The Iron Is Hot:

Your lead is at their hottest  right after they’ve initially converted.

They’ve just provided you with their email address.

They’ve committed to conversion, so (if you do it right) a second conversion just feels like an extension of the first.

Checklist for optimizing a post

Sign up Page for Conversion:

1. Use arrows as a directional cues
2. Use brightly colored CTAs
3. Frame it as the next step in a process

Ideas for a second conversion:

1. Webinar Registration
2. FREE Trial
3. VIP Demo
4. Blog Subscription
5. Course Registration
6. Platform Training

20. Create Individual Landing Pages For Each Ad Keyword:  Using a third party landing page builder with the “ duplicate “ feature enables you to quickly and easily make optimized landing pages for every one of your marketing campaigns ( from PPC ads to re-marketing, inbound efforts and more).

Top Tip:  Your highest traffic landing page should be the one you A/B test first.

Get conclusive results and then (so long as the traffic and page objectives are similar) implement what you learned in your other pages.

21. Create a Drip Campaign To Nurture Leads:  Here’s my 7 step strategy for lead nurturing

1. Write 5 to 7 blog articles on a single subject
2. Re-purpose these articles into a PDF eBook
3. Create a squeeze page to email-gate access to your PDF
4. Create a lead segment of people who download the eBook
5. Create 6 emails:  4 built around content not in the eBook but still related to it, 1 built around educating but also promotion (“how-to” strategy with your tools etc.) and 1 built promotion.
6. Schedule these emails to be delivered to the lead every few days.

22.  Focus on the top and middle of the funnel equally:

You need to do it campaign by campaign to ensure that for every Facebook or Google Ad you create, every blog article or webinar you promote, there is a landing page ready to receive clicks and a lead-nurturing campaign beyond it ready to turn the leads into sales.

23. Focus On The High-Impact A/B Tests:

Testing CTA button color rarely launches your business into the Fortune 500, and your traffic isn’t big enough to get conclusive results at any speed for smaller-impact tests.

  When you’re a startup, you gotta act like one.

Try big things to optimize for conversions or you’ll still be in your garage this time next year.

A few monumental A/B Test Ideas:

1. Homepage headline changes. Redefine what makes you unique/your value proposition.
2. Double the length of your home pages to simplify your pitch or expand value.
3. Change your pricing/plans page.

24.  Focus On Short Meetings and Long Test Periods:

Meet once a week to discuss optimizations.  Keep the meeting under an hour and then follow-up throughout the week if necessary.

Come up with good ideas quickly.

Break down those which are terrible and why, & then implement 5-15 of the ones that aren’t (depending on resources and traffic).

Remember that unless you have significant site traffic, you’re not going to have conclusive results from any of your tests for at least a few weeks.  Don’t call something conclusive just because it looks like it’s leaning one way.

Bonus Tip:

Create a spreadsheet with a couple of dozen growth and optimization strategies you want to test. Next to each idea put these columns:  Confidence Impact and Ease of Implementation. Give each idea a rating of 1-10 for each of these factors and implement the ones with the greatest cumulative rating.

If ever you have any questions please write a comment or call me on +91-9850276340