23 Women in Ecommerce to Follow in 2023

As a follow up to 20 Women in Ecommerce to Follow in 2020, this year’s list features 23 women who actively share #ecommerce content on LinkedIn. Adding them to your network is sure to enlighten your feed!

These are in no particular order, and I’m sure to have missed many wonderful women to follow. Please nominate your own fave follows in the comments!

Nyaima Smith-Taylor

Founder, Influence Academy

Talks about #marketing, #entrepreneurmindset, #personaldevelopement, #creativityisessential, and #conversionrateoptimization

Juliana Jackson Digital Analytics Architect, Blogger & Host of Standard Deviation Podcast?

Talks about #data, #marketing, and #technology

Andra Baragan CRO expert and Founder, On Track Digital?

Talks about #cro, #abtesting, #analytics, #ecommerce, and #conversionoptimization?

Elisa Pogliano Founder & Principal Consultant at Hen's Milk

Talks about #ecommerce, #digitalmedia, #workfromanywhere, #locationindependent, and #digitaltransformation

LeeAnn Reyes Conversion Scientist at Conversion Sciences

Talks about #cx, #ux, #cro, #martech, and #research?

Anna Ambrozevich Founder, CRO & Personalization Academy

Talks about #cro, #mentoring, #customersuccess, #personalization, and #womenleadership

Nicole Silberstein Ecommerce Editor at Retail TouchPoints

Talks about #retail, #ecommerce, #retailnews, #retailtrends, and #ecommercetips

Carlee Nelson Facebook & TikTok Ads for DTC eCommerce Brands

Talks about #adcreative, #adstrategy, #mediabuying, #takingnewclients, and #ecommercemarketing

Amanda Jordan Speaker and Digital Strategy Director for Organic Search

Talks about #localseo, #seoservices, #seostrategy, #digitalamarketing, and #franchisemarketing

Lucia Van Den Brink CRO Consultant and Founder, increase-conversion-rate.com

Talks about #cro, #data, #creativity, #experimentation, and #conversionrateoptimization?

Desiree Van Der Horst CRO & Experimentation specialist at Online Dialog

Talks about #cro, #experimentation, #changemanagement, #conversionoptimization, and #experimentationculture

Chavy Helfgott Copywriter, brand strategist and Co-Founder ItsYomTov.com

Talks about #cpg, #branding, #ecommerce, #marketing, and #emailmarketing?

Evie Brockwell Product Consultant & Coach for PMs/SPMs at Be Optimised

Talks about #cro, #ecommerce, #conversion, #productmanagment, and #selfdevelopement

Rebekah Edwards? SEO + Content Agency Founder | Search Tips for B2C Brands

Talks about #seo, #seoagency, #contentwriting, #contentmarketing, and #searchengineoptimization

Martha Van Berkel CEO and Co-Founder, Schema App by Hunch Manifest

Expert in #seo, #schema, #ecommerce, #digital

Lori McDonald B2B Digital Commerce Consultant and CEO of Brilliance Business Solutions

Talks about #ecommerce, #leadership, #b2bcommerce, #b2becommerce, and #digitalcommerce?

Sarah Bundy Keynote speaker, Founder, CEO of AllInclusiveMarketing

Talks about #leadership, #womeninbusiness, #businessstrategy, #affiliatemarketing, and #partnershipmarketing?

Lisa Popovici Founder, Stealth Startup

Talks about #dtc, #ecommerce, #smsmarketing, #customerexperience, and #conversationalmarketing

Ann Smarty Ecommerce SEO expert, Serial Founder SEOSmarty, IMNinjas, MyBlogU.com

Talks about #seo, #marketing, #cro

Lisa Malleus Global Head of Digital Capabilities & Direct Commerce, Colgate-Palmolive

Talks about #dtc, #ecommerce, #digitalexcellence, #consumerexperience, and #digitaltransformation?

Kathleen Booth Angel investor, SVP Marketing & Member Success @ Pavilion

Talks about #adops, #podcast, #startups, #ecommerce, and #marketing?

Stuti Kathuria CRO Specialist, Ecom Experts

Talks about #uxdesign, #uxresearch, and #conversionrateoptimization?

Sagrika Agrawal CRO Specialist

Talks about #cro, #shopify, #optimize, #analytics, and #conversionrateoptimization

If you missed it, don’t forget the 2020 roster:

Sucharita Kodali | Raluca Radu | Zia Daniell Wigder | Kiri Masters | Melissa Campanelli | Bernardine Wu | Ayat Shukairy | Chlo? Thomas | Emily Pfeiffer | Deborah O'Malley | Sally McKenzie | Lauren Freedman | Angie Schottmuller | Amy Hatch | Shanelle Mullin | Kristen LaFrance | Talia Wolf | Veronika Sonsev | Catherine Evans | Corinne Watson