23 Things That Lit Up 2023
ValueFirst
Founded in 2003, ValueFirst connects businesses with their consumers over telecom and internet channels, at scale.
As we bid farewell to another remarkable year, it's time to reflect on the highs, lows, and everything in between that defined the tapestry of 2023. This year has been a journey of resilience, innovation, and global collaboration. From groundbreaking advancements in technology to heartwarming moments, 2023 has left an indelible mark on our collective consciousness. Join us as we navigate through the highlights and 23 things that made 2023 a year to remember.
1. We announced our partnership with Twilio to bring Twilio SendGrid to Indian enterprises. This partnership showcases the vision of ValueFirst to revolutionize communications in India and empower businesses with the tools they need to thrive in today's competitive market.
2. ?We had such a good time at Internet and Mobile Association of India's #17IDS In picture: Our awesome Vish Bajaj in conversation with industry leaders speaking about multichannel marketing.
3. We were at Umagine Chennai! Engaging discussions about technology, innovation, and AI resonated throughout Asia's Largest Tech Summit, creating an electrifying experience.
4. YourStory Media covered us and spoke about how ValueFirst is leveraging SMS to build meaningful interactions with customers. Do not miss this one!
5. The landscape of Indian CPaaS industry changed with the acquisition of ValueFirst India business by Tanla Platforms Limited from the US headquartered Twilio. It opened up new possibilities for facilitating joyful conversations between brands and their consumers.
6. Excitement courses through us as we embarked on these dynamic partnerships including MoEngage, Clevertap, Zendesk, Microsoft Dynamics, Vspagy, and Salesforce MC. This alliance wasn't just a connection; it's a key that unlocks a realm of fresh possibilities for enterprises, allowing them to seamlessly connect with their customers across diverse communication channels. Together, we're on a mission to elevate the customer experience, slash acquisition costs, and pave the way for unparalleled business excellence.
7. YourStory media covered our CEO, Vish Bajaj, where he unfolded a narrative of his journey, witnessing the industry's dynamic growth in the preceding three years, and provided intriguing insights into the ambitious plans that shaped the trajectory for 2023.
8. We introduced the Use Case Encyclopedia on our website, serving as a comprehensive repository of the leading applications for SMS, WhatsApp, Chatbot, Voice, and Email across various industries. It provides detailed insights into each use case, accompanied by product screenshots, offering a thorough exploration of their functionalities.
9. The launch of whitepaper "Live Human Agents = Incredible CX" explores the significance of live chat agents in providing exceptional customer experiences. The paper emphasizes the importance of omnichannel support, metrics for evaluating chat agent performance, and the future of chat agents with the rise of AI and machine learning.
10. Our Conversations Mixers event in partnership with Meta and WhatsApp was an absolute game-changer. Industry pros and visionaries joined forces to unlock the full power of WhatsApp. We dissected real-life examples of businesses that have already embraced this revolutionary shift, sharing insights and success stories.
11. We introduced Workflow on our multi-channel platform, Infinito, which brought numerous opportunities for automation. Now automated campaigns can be extended across various channels, including SMS, RCS, WhatsApp, Email, and more.
12. Reflecting on an unforgettable event where we joined forces with Google and Vodafone Idea Limited for an in-depth exploration of RCS Business Messaging. We delved into its dynamic capabilities and versatile use cases, shedding light on how this technology is reshaping communication norms. Our customers took center stage, offering firsthand accounts of their triumphs with RCS and how it has propelled their businesses forward.
13. We participated in Seamless which is Saudi Arabia’s biggest, boldest and best event covering the latest innovation in payments, fintech, retail, e-commerce, home delivery and digital marketing.
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14. Embarking on a journey that spanned two decades, we commemorated 20 years of success—a monumental achievement forged through collective teamwork. The preceding years proved to be a rich tapestry of learning and growth. Bearing witness to the evolution and being integral to this remarkable voyage was truly an honour.
15. We launched "The Joyful State of Cross-Channel Marketing" report by ValueFirst - it's like a treasure map for creating a mind-blowing customer experience! This report is like your secret weapon, guiding you towards consistent branding, personalized connections, and super-efficient communication.
16. ?At the vibrant Amazon Smbhav Summit in New Delhi, India, our esteemed Gurmukh Sidhu took the stage to discuss the pivotal role played by Small and Medium-sized Businesses (SMBs) in propelling India's growth.
17. We were at Tada's Game Changer's Loyalty Summit 2023 (Jakarta, Indonesia) which was an incredible opportunity for all of us to get fresh insight and proven strategies that change the way one thinks about loyalty and rewards. What a joy!
18. We published “Email Marketing- The Ultimate Guide” playbook which offers an opportunity to unlock the full potential of email marketing through an in-depth exploration of our comprehensive guide. It provides valuable insights into the significant impact that email marketing can have and presents proven strategies for sending emails effectively.
19. At Meta's Conversations 2023, joy permeated the atmosphere as we delved into a tapestry of remarkable discussions with truly extraordinary individuals. The event was a treasure trove of fascinating exchanges that brought immense delight and left an indelible mark on our memories.
20. Tanla Platforms was recognized as a Visionary in the first ever Gartner? Magic Quadrant? for CPaaS. Watch Uday Reddy, Founder Chairman & CEO, Tanla Platforms, as he talks about the innovations and impact areas which made this recognition possible: Watch Video
21. Check out INDmoney's success journey with us. The case study reveals a phenomenal 50% uptake across multiple products, all thanks to the game-changing WhatsApp Business API by ValueFirst.
22. Reflecting on a triumphant collaboration with us, Indigo Airlines soared to new heights this year. Achieving an astounding 300% increase in conversions through WhatsApp Business API, their journey was fueled by the quest for continuous improvement and a desire to enhance passenger experiences.
23. Celebrated a journey of achievement with Nayara Energy! Over a million participants in just one month, 5M+ chatbot interactions, and a seamless user experience - these are the results that set their loyalty program apart.
As we bid farewell to 2023, we invite you to join us in anticipating an even more exciting 2024.? With an unwavering commitment to pushing the boundaries of innovation and fostering unparalleled customer satisfaction, we eagerly await the opportunity to reconnect with you at our flagship event, the Conversations Mixers.
Happy Holidays, and here’s to a prosperous New Year!