23 Simple Actions for Visibility of your Personal Brand for Attracting Clients.
Zoya Naqvi, Marketing Strategist?
Social Media | Publicity & PR | Copywriting | Organic Sales Funnels
No intro, let's get to the point!
1. Introduce Yourself
80%-90% of connections/friends don't even see your content and if you keep adding more connections, they might not know what you do or missed it the last time you posted.?
2. Behind the Scenes
Include your social connections, show them what you do, the process, your to-do list, etc.?
3. #truthbomb post
Share something about yourself, industry standards, or something you never knew before.?
4. Collaborate
Get on a podcast where the audience is relevant to your ICA. Go live in someone else's group or page. Make sure you are following the rules.
5. Barter your services
Exchange your services with someone else’s services.?
6. Repurpose old Content.
100% of our audience does not see our content - thanks to the algorithms, the reach is less than 10%.
7.? (Re)Launch Offer
Same reason as above… not many people know what you have to offer, or how you can help them. The intention here is to stay on top of their mind.?
8. Offer free call (s)
The call could be networking, connecting, coffee, or a discovery call where you can share value. It might not convert into sales, but you can win a referral or recommendation later. Request a testimonial if they have got value.?
9. Focus on omnipresence and repurposing content.??
Keep all your socials optimized and post the repurposed content to stay relevant and visible.?
10. Post Pictures of yourself with thoughtful captions.
Show your personality, but even algorithms AI detect human faces and endorse that media piece more - so why not use that for sharing valuable alongside??
?11. Follow up with potential clients.
I can guarantee you, you have at least 1 lead around you. You haven't crossed their mind yet. Go follow up with them or check with someone who inquired about your offer - they might be on the fence.?
12. Share a Transformation
It doesn't necessarily have to be business related. You can share your journey, which could be spiritual, educational, or career. Even better if you share your clients' transformation after working with you.?
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13. Share your Win(s)
New or old, we rarely celebrate our wins. Doesn't have to be material, perspective shift and a growth mindset are more powerful than a millionaire.?
14. Promote Free + Paid Offers
Never a bad idea to market what you offer. This era belongs to self-promotional businesses, anyway.?
15. Reach out to members/followers
Connect with your connections, followers, and members.?
16. Network mindfully.
Whenever in doubt, network because your network IS your net worth. Only through mindful networking, I learned I need to increase the price of my offers by 5x. That saved me thousands of dollars on coaching.?
17. Nurture your existing community.
Go live, connect, share content or story..engage! Make your community feel seen.?
18. Market Research
Your business can grow as much as you grow. News is not enough to stay on top of your game.?
?19. Share Industry news.?
Strike a discussion or announce/predict something that you found out. Don't make up stuff for engagement, it will backfire. Cross-check and have a source link. Not sure what to share - check Elon Musk on Twitter, he might be up to something newsworthy.?
20. Share clients' experiences/testimony.?
Doesn't necessarily have to be transformation. It could be a screenshot, text testimonial, or video expert shared with their consent.?
21. Post value/educational content.?
When in doubt, share value on your socials. There is so much noise and memes - you will stand out.?
22. Share your learnings.?
Learned something? Share with your audience.?
In order to stand out in online noise, it takes your unique voice and a proven game plan that reaps the rewards and compound results as time passes.?
23. Document your journey.?
Pick 1 social media and share your wins, struggles, and business + life-related updates.?
That's how Personal Brands and Brand Recognition work. Claim your complimentary Brand Mapping call ASAP to see how you can optimize and leverage your Personal Brand, business, or freelance.?
Message me to book your spots. Limited spots only.?
By discussing your interest, skill set, and expertise, you will understand what you need to do to reach your income goals without burnout.?
Can't wait to map out your passion to profit!?