23% ROAS Uplift with Google PMax YouTube Ad Optimization

Usually, in sales-focused Google ads, we don't expect much of the budget to be spent on YouTube. YouTube's great for creating brand awareness but doesn't catch 'ready-to-buy' customers as effectively as search or shopping ads.

After getting a notification from heybooster, we took a closer look and found a campaign aimed at getting the maximum number of conversions. However, the ad budget was higher than the search volumes. So, Google was using YouTube ads to use the budget fully. Even though Google's algorithms probably knew that YouTube would bring fewer conversions, it still chose YouTube because of its broad audience reach.

After adjusting the daily ad budget, the campaign's ROAS increased by 23%.

Optimization is a must for every account. With heybooster's analysis , you can quickly spot these optimization opportunities and guide your teams to make the right moves.