Trajektory

?? Huge congratulations to our partners at the Orlando Pride on winning the National Women's Soccer League (NWSL) Championship! ???? A well-deserved victory for an incredible team. ??? #NWSLChampions #PrideInOurPartners

? Good Luck to Our MLS Partners! ? We’re cheering on our partners, the Seattle Sounders and Orlando City, as they take on the MLS playoffs this weekend! The Sounders have been a force all season, with Jordan Morris and Nicolás Lodeiro leading the charge and creating magic on the field. Over in Orlando, Facundo Torres and Duncan McGuire have been lighting it up, showcasing their incredible skill and determination. We’re excited to watch both teams bring their passion and energy to the playoffs. Let’s go, Sounders and Orlando City—time to make it happen! ???

?? Good Luck, Orlando Pride! ?? We’re so excited to cheer on our partners at Orlando Pride as they take the field in the NWSL Finals! With standout performances from Barbra Banda, who has been electrifying on the attack, and the legendary Marta, whose leadership and skill continue to inspire, the team has shown incredible heart and determination. It’s been a joy to watch the journey, and we can’t wait to see the game this weekend. Let’s go, Pride! ???

?? Tune into the Sports Loft podcast to hear from Alex Kerr! ??? Alex dives deep into Trajektory’s mission to bring a holistic, data-driven perspective to sports sponsorship. Discover how our platform empowers brands to measure, understand, and optimize the value of their investments in sports. A must-listen for anyone looking to stay ahead in the evolving sponsorship world! Check it out here: https://lnkd.in/grHecAfK

?? NBA History in the Making! Bronny James and LeBron James share the court, creating an unforgettable moment as the first father-son duo to play together in an NBA game! ?? In this iconic game, FanDuel earned major visibility, with their branding prominently featured on the digital board directly behind Bronny and LeBron checking into the game in this viral video shared by the Los Angeles Lakers. Thanks to the buzz around this historic event, FanDuel saw $134.4K in partner value from this one post, along with impressive engagement metrics and an average logo clarity of 81.58%! ?? This moment highlights the power of strategic logo placement and the value of consistent sponsorship assets in sports. By ensuring brand visibility during high-impact moments, sponsors like FanDuel can capitalize on organic engagement, generating significant ROI and amplifying brand exposure with audiences that truly connect with the content. FanDuel is an official sports betting partner of the NBA, so they receive asset inventory for National games like the Timberwolves vs. Lakers game. FanDuel captured amazing exposure, highlighting why some brands implement a league-level sponsorship strategy over a team-level or mixed approach. Spending at the league level?ensures?that your brand is visible during high-impact moments in front of the largest possible audiences. #Trajektory #FanDuel #Lakers #NBA #SponsorshipValue

?? Week 11 NFL Sponsorship Recap ?? Check out the top teams, brands, and partnerships from this week (11/12/2024 - 11/18/2024)!

Thanks for having us at your Partner Summit, Minnesota Wild! We always love to nerd out over our customer's data. ?? ?? ??

We’re thrilled and honored to announce that Trajektory has been named one of Sports Business Journal 2024 Best Places to Work in Sports, earning the Gold Medalist distinction within the Technology Provider category! This recognition reflects our commitment to fostering an inclusive, empowering, and collaborative workplace where every team member can thrive and make an impact. We’re incredibly grateful to Sports Business Journal for this recognition and to our amazing team for making Trajektory a truly special place to work. To see the full list of the exceptional Gold Medalist winners, see here: https://lnkd.in/giJ3Xyer And see how some of our amazing employees described working at Trajektory: https://lnkd.in/gVSEvPcP

This month's brand spotlight is Emirates Airlines and their partnership with the NBA this season. Emirates has taken its NBA partnership to new heights, generating an impressive $455.2K in social value across all NBA teams this season. Highlighting their unique partnership, Emirates appears on all NBA referee jerseys, providing on-court and in-action visibility, alongside prominent top-of-backboard ads that appear in thrilling basket cam highlights. The Dallas Mavericks, Los Angeles Lakers, and Milwaukee Bucks are leading the way in social value, who have collectively brought in significant engagement. With strategic brand placements and a memorable debut in NBA history, Emirates is making waves this season. #Emirates #NBA #Sponsorship Note: Date range is 10/22/2024 - 11/06/2024

? Trajektory's MLS End-of-Season Social Report is Here! ?? Discover the standout MLS teams and brands that dominated social value and fan engagement this season! Our report dives into rankings for top clubs, brands, and partnerships. Whether you’re looking to gauge your season’s success or strategize for the future, this report offers valuable insights for teams and brands alike. To download the full report and see how your team or brand performed in driving fan connection and sponsorship impact in the MLS, visit the link here: https://lnkd.in/ghe379Xi