$220k From TikTok Ads Selling High-Ticket Products

Welcome to this issue of The DTC Insider newsletter. ??

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Topics we'll cover today:

?? Brand Generates $220k in Revenue From TikTok Ads Selling High-Ticket Products

?? BIG Meta Updates

?? Secrets Behind the Fastest-Growing Lingerie Brand in the UK

Brand Generates $220k in Revenue From TikTok Ads Selling High-Ticket Products

I've heard people saying TikTok Ads only work for low-ticket products.

Today, I'll prove them wrong.

At BSR Digital, we have recently helped a brand to sell $200-$800 products through TikTok Ads...

...and generate over $220,000 in revenue from this platform.

How?

First, let me warn you:

? This is NOT one of those "shiny" case studies, with 6-figure monthly budgets.

? It's a down-to-earth, and very recent, case study.

?? And this is only the beginning for this brand.

Here's some context:

?? This brand has been doing Meta ads and email marketing with us for almost 3 years.

?? They had hired someone to do their TikTok ads, and generated literally $0.

?? In September 2023, they fired them and asked us to take over.

As you can see in the chart below, it wasn't easy to turn things around.

But it ended up working VERY well for them in 2024.

We can break this down into 2 phases:

Phase 1 (Sep 2023 - Mar 2024):

The goal was to get at least a 3x ROAS...

(Remember, up until then no purchases had come from TikTok Ads...ever)

...but the results surprised us:

?? September: 2.26x ROAS

?? October: 3.16x

?? February: 7.43x

?? March: 6.53x

Phase 2 (Apr - Jul 2024):

The goal was to keep scaling while increasing (not even keeping) the ROAS to 5.

Results exceeded our expectations, again:

?? April: 6.39x ROAS.

?? June: 11.30x.

?? July (low season): 6.23x

Pretty decent, right?

Check out the ad campaign structure:

Prospecting Campaigns:

? Broad audiences and lookalikes

? Product catalog with multiple product sets based on the ad angle

Remarketing Campaign:

? Targeted audiences who engaged with their TT content or visited their website, to name a few.

Ad formats used:

Video ads:

? Primary ad format.

? Included images turned into videos.

? Used Interactive Add-ons like Display and Gift Code cards.

Spark Ads:

? Leveraged posts from creators.

? These ads were the best-performing throughout the period.

Many brands are trying to diversify their customer acquisition channels.

(The #1 is typically Meta)

And this shows them that it is possible to successfully sell high-ticket products on TikTok.

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If you want to grow your brand with TikTok Ads, we'd be happy to schedule a discovery call and explore how we can help you.

IN PARTNERSHIP WITH PORTLESS

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The problem: It can take up to 52 days to move your inventory via a cargo ship from China to the U.S.

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(Shorter shipping times also free up more inventory to be sold - that improves cash flow and reduces costs to your business.)

What else? You can connect your Shopify, TikTok Shop, or Amazon Storefront right to Portless for simple shipping right at checkout.

Don’t let shipping slow you down - click here to try Portless and skip the ship.

BIG Meta Updates

In the last few days, Meta announced some big updates.

Let's go through them:

1?? Conversion Value Rules

Get more control on what ‘value’ means for your business.

With this feature, advertisers will be able to express which audiences or conversions they value more or less.

Here's an example the company provided:

An advertiser may determine that certain customer segments have 30% higher lifetime value and are willing to pay more to reach these customers. Previously, they would have to segment these customers into a separate campaign, but with this new feature, they can define a higher bid for just these customers without having to create a separate campaign, enabling greater automation and performance.

2?? Optimize for incremental conversions:

Meta is planning to roll out a new opt-in attribution setting which optimizes for and reports on incremental conversions.

This means, the conversions that happen over time as a result of the user interaction with an ad.

A test experiment resulted in an average improvement of more than 20% in incremental conversions.

3?? More Analytics Integrations:

Meta had recently announced the integration with their-party analytics tools.

Now, they confirmed they plan to start with Google Analytics and Northbeam.

And that they hope to expand this to Triple Whale and Adobe soon.

4?? Lead Forms x Google Sheets Integration:

Finally!

How many of us have used Zapier's paid plan to get Meta Forms' leads into Google Sheets?

Now, there's a native integration.

What do you think of these updates?

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Follow me on LinkedIn to get daily growth marketing updates.

Secrets Behind the Fastest-Growing Lingerie Brand in the UK

This is THE fastest-growing lingerie brand in the UK.

Want to know what they do differently?

Lemon Fuller, founder & CEO of Lemonade Dolls, breaks that down in this episode of The DTC Insider podcast.

Check it out ??

We discussed:

?? The Day She Cried In Front of Her Customers

?? Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market

?? The Rebranding Journey: Why and What Changed

?? Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges

?? Retention Strategies and Community Building: How Lemonade Dolls Built and Leverages Its Community

?? The Invention of the Size H Bralette: Motivation and Process

?? What’s Next for Lemonade Dolls?

?? Tune in to our latest episode >

More episodes our listeners love:

?? IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

?? Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

?? Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

?? The 13 Best White Label Products To Sell in 2024

?? Google Ads removes Audience Recommendations

?? Instagram Chief Flags Coming Changes to Profile Grid Displays

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

You’re not alone. It’s 2024 and brands need something different to keep growing.

At BSR Digital, we understand that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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