22 Ways on How to Improve Your Online Presence

1. Evaluate Your Existing Website

A site content audit is performed by a web copywriter for you to identify gaps in your existing content, diagnose how your website can be improved, boost search rankings and conversions by finding gaps and opportunities.

2. SEO for Your Digital Content

When your content is search engine optimized (SEO), it can boost your search and organic traffic.

SEO content creates high-quality content for your website that is relevant to your readers and helps your website get found more easily by search engines and ensures YOUR content shows up in the search results.

3. Build your Buyer Personas – know who you’re marketing to.

Who is the right person for your medical device or product?

How would you define and describe that person?

4. Website Sales Funnel

When people visit your website, you’re able to capture their information, build a relationship, establish trust, and eventually get them to buy your services.

The ultimate goal for a website sales funnel is to strategically move a prospect closer to a sale.

You want to take your prospects by the hand and convert them into customers, and then to loyal fans.

It’s all about lead generation through inbound marketing systems enticing a prospect to opt-in to your list, or at least to click through your sales pages.

5. Build an Email List

Offer free educational resources in exchange for people’s email addresses.

Example:

Give away a free report or ebook so your website visitors are willing to give you their name and email address in exchange for information — the solution to their problem — and opt-in to your mailing list.

The free report should hit on their PAIN POINT — maybe “15 Ways to Manage Chronic Pain” or “12 Child Safety Product Options”.

They get the free report via a download link in an email that they receive after they enter their name and email address.

Then that email is followed by a 7-email autoresponder series that gives advice on how to manage chronic pain or how to childproof your home.

They get the emails every three days, and then the seventh email closes with a strong call-to-action to get in touch with you for a free consult or buy your product as a solution to their problem.

Benefit: The free report and autoresponder emails showcase your expertise, follow up and allow you to make a deeper connection with the prospect than you would if they only saw your website.

6. Create a Giveaway

Example: free webinar / ebook) or contest.

7. Be active on social media and be consistent

Create conversation starters to engage your audience.

8. Advertise on specific social media platforms

Example: Facebook Ads or Instagram Ads

9. Create an email campaign

Email Marketing

Year after year, email delivers the biggest ROI for companies.

For every $1 spent, emails return around $42 in sales according to Oblero.

And they’re the most effective marketing channel for moving someone to take a specific action.

10. Create value — Publish a Blog

Consistently produce content. People follow you when you give value.

It’s why your Dream customers learn to KNOW, LIKE and TRUST YOU.

Content helps convert your website visitors into leads and customers while improving your brand’s online presence.

11. Create Short Form Videos

Short Form Videos are up to 2 minutes and 30 seconds in length on TikTok, Instagram Reels, YouTube Shorts (up to 10 minutes), Google, LinkedIn, and Pinterest depending on the platform.

Videos give YOU an innovative way to showcase your content.

So leveraging the power of short-form video content gives you an advantage over your competition and helps engage your audience.

Short Form Videos Scripts

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

HubSpot Blog’s 2022 Marketing Industry Trends Survey found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount.

Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.

12. Experiment with Online Advertising — Lead Magnets

“Hook” your ideal clients. Throw out hooks that will grab your prospect's attention to pull them into your funnels.

A bait piece on your website can help you draw traffic and capture leads.

Test different campaign types to determine what works best for your audience.

13. Produce a Podcast

Podcasting

Commuters, runners, busy moms and dads, including me — all want content, but they don’t always have time to sit down with a book or a video.

The blogging world is saturated. People only have so much time to read.

Why not listen and learn something new while you clean the house, cook breakfast and dinner, walk the dog, drive to work and making use of every minute learning.

Podcasting is a way to quickly and easily get YOUR content to the ears of your target audience.

Podcasting builds Brand loyalty, builds brand awareness in a less crowded space since Podcasting is still in its early days.

Having a website with your podcast episode show notes can be your home base for social shares, comments and buying decisions.

14. Work your way into Influencer Marketing

Influencer marketing?is a way brands promote their products through endorsements or recommendations from influencers — individuals who have a dedicated social following and are viewed as experts within their niche.

People want to buy from other people, so when they find someone they like, they’re more likely to trust their recommendations.

15. Develop relationships with prospects.

Relationship selling is all about being helpful — with the ultimate goal of providing value and retaining the customer, guaranteeing revenue down the line.

Relationship selling is best for businesses with a long sales cycle, and prospects need more touch points before making a purchasing decision. This is good for high-cost products and/or customized solutions.

16. Show up where your audience is.

If you want to be seen or heard on social media, you have to put out valuable content on a regular basis.

According to Russell Brunson’s “Traffic Secrets” book, some examples are: you should be doing a YouTube vlog or podcast or some sort of long-form audio/video series at least once a week.

You should be posting on Instagram and/or Snapchat stories at least six to seven times a day.

17. Promote your social accounts on other platforms.

Cross-posting similar content across multiple social media channels is beneficial to increase brand awareness because it gives you an opportunity to get your message shared on various channels where it has a higher chance of getting seen by your target audience.

18. Analyze your results

Figure out what’s currently working, and what’s not so that you can set yourself up for success when planning future content.

19. Conduct a Competitive Analysis

Check out what your competitors are doing better.

With this evaluation, you can establish what makes your product or service unique — and what strategy to use in order to be your target market’s choice.

20. Automate your process

Add a Chatbot to your website for better customer support. A Chatbot is an automated version of a person-to-person chat that’s a powerful way to work for you 24/7/365 to drive traffic and increase sales conversions.

Or supply a newsletter that showcases your expertise and gives useful advice about chronic pain management without drugs. You’ll always close each newsletter with a call-to-action.

Your newsletter helps you establish trust and build a relationship over time.?

21. Cause Marketing

If you’d like to make a positive difference in the world and still make great money in your industry… then Cause Marketing may be just what you’re looking for…

Cause marketing has been changing “business as usual” across the world, with public displays of corporate ethics growing stronger and becoming more noticeable.

And companies involved in cause marketing, result to better profits, happier employees, and more sustainable businesses.

If you want to stay on top of trends and watch your business thrive …

Then you MUST get involved in Cause Marketing, where you can: Promote Causes You Care About … You could help end childhood hunger … save the rainforest … cure cancer … support literacy … find new families for abandoned pets … build homes for the homeless … promote music education … and so much more …

Cause marketing is a big deal right now for many reasons and it’s becoming a mature marketing option.

The Return On Investment for well-executed cause campaigns consistently shows a positive payoff.

We expect the companies behind our favorite products to perform as good corporate citizens.

And doing well in business versus doing good with business are no longer separate things.

Why?

Because organizations get a competitive advantage when they combine business strategy with a social or environmental cause.

22. Understand that the Buyer’s Journey is a long game.

Creating a buyer’s journey as part of your content marketing is when you lay out your content in a way that naturally leads your prospect from where they are to becoming a client.

Organic growth is the most effective way to build a sustainable online presence.

Why?

Because you’ll be getting real data from your dream customers that will help you know where they are in the buyer’s journey and what they actually need to serve them better and make them stay.

Knowing your audience is understanding their true goal.?

I hope you love reading this blog post.

If you want me to help you improve your online presence or if you have ANY questions, email me at [email protected] or schedule a call here.

This article, 22 Ways on How to Improve Your Online Presence , was originally published by Jinky Your Live Storyteller

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