22 of the Best Online PR Tools to Build and Monitor Your Media Relations
Shane Barker
Founder @TraceFuse.ai | Amazon Review Expert | E-commerce Strategist | Influencer Marketing Specialist | Speaker
With the advent of the internet and social media platforms, the public relations industry has entered a new dimension. The reason is simple; most media platforms have moved online. Due to this, a lot of offline public relations activities now take place online.
If you’re a business owner who is constantly looking for ways to make your brand stand out, then you likely use software solutions to track your progress. One of the most effective ways to go about this is using an online PR tool.
An online PR tool makes the process of building your brand from scratch easy. Apart from helping you source new media opportunities, it’s also useful for tracking your media relations. You can use it to find influencers and journalists, and get their contact details.
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Due to this, more businesses now use an online PR tool to grow. According to HubSpot, about 72% of businesses invest in lead generation activities both online and offline.
Hence, if your business isn’t actively leveraging these public relations platforms, you’re behind the curve.
Image via HubSpot
In this post, I’ll share with you the best online PR software solutions you can use for your business. They will help you to get your brand out there and help it stand out as well.
Let’s get started.
Top Online PR Tools for Your Brand
Here’s a list of the top PR tools that can help you take your brand’s reputation to the next level.
Online PR Tool #1: Mynewsdesk
With this online PR tool, you can get quick insights into how people perceive your brand online.
You can use it to reach out to more journalists with your brand’s public relations stories. All you need to do is create content, perhaps a press release about your company, and get it distributed to major online publications.
You can get started with Mynewsdesk with a 10-day free trial. Beyond that, you need to choose one of their three pricing plans. You can also contact them for custom pricing options.
Image via Mynewsdesk
Online PR Tool #2: Cision
If you want to embark on public relations campaigns that can fetch you the desired results, then this online PR tool is a must-have. This tool allows you to select the media platforms you want to target to help you reach your target audience.
Not only that, you can create personalized emails and messages to reach out to influencers and journalists on these platforms. Finally, it also helps you monitor and track your brand’s performance.
You can request a 20-minutes free demo of the tool before deciding to purchase it. For more details about pricing, you need to contact the Cision sales team.
Image via Cision
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Online PR Tool #3: Meltwater
Meltwater provides you with AI-driven insights that make it easy for you to measure your brand’s public relations campaigns. With this tool, you get access to deep insights about your brand, such as social media mentions and brand sentiment.
It also helps you connect faster with influencers and journalists in your niche. Additionally, it comes in handy for tracking the results of your public relations campaigns.
To know more about how this tool can help your brand, you can request for a free demo. If you want to get started, you need to contact them for pricing plans.
Image via Meltwater
Online PR Tool #4: Prezly
If you’re looking for an all-in-one online PR tool, then your search ends with Prezly. This tool makes it easy for you to manage all your public relations campaigns from a single platform without the need to use any third-party tools in the process.
Additionally, you can create press-ready news and press releases in minutes using this platform. Prezly also makes it easy for you to reach out to journalists and you can do so directly from the platform.
You can also track your pitches to know who opened or read them. It also shows you all those emails where your desired action was taken by the journalists.
You can book a demo session of the platform for free to get a hands-on experience of using it. Plans range from €240 to €360 (approximately $265 – $400) per month. If you want to go with the enterprise plan, you need to contact the team for custom quotes.
Image via Prezly
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Online PR Tool #5: pr.co
If you need a PR tool that positions your brand as a good fit for journalists to work with, then pr.co is the perfect option for you. This tool makes it simple for journalists to find you, and this can increase the chances of them being willing to work with you too.
This platform also has a powerful CRM that can help you build and nurture your relationship with journalists and influencers. You can also create your public-facing news website using this platform to reach out to your target audience.
A free demo of the platform is available. The Professional plan is priced at $699 per month while the Business plan costs $950 per month. You can get in touch with them for a customized quote of the Enterprise plan.
Image via pr.co
Online PR Tool #6: Muck Rack
Muck Rack is a PR platform that can help you search for journalists, monitor the latest news, and build reports seamlessly. Using this tool, you can easily personalize all of your communication with journalists and build strong relationships with them.
Muck Rack also has social listening capabilities and informs you whenever anybody writes about your brand online. Additionally, it helps you track the progress of your campaigns, and through that, you can determine their success.
To get a hands-on experience of this online PR tool, you can request for a free demo. For more details about pricing, you need to contact the Muck Rack team.
Image via Muck Rack
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Online PR Tool #7: PressPage
PressPage is an easy-to-use platform that can help you create fully-customized, interactive newsrooms. It’s drag-and-drop page builder makes it simple for you to create these websites too.
Additionally, it simplifies the process of finding new media opportunities. The platform has a solid database of over 860,000 journalists and influencers who you can approach.
At the end of your public relations campaigns, you can gain insights into the campaign performance using through the platform’s analytics too.
You can request a free demo to understand the platform better. Its Standard plan costs $399 per month while the Premium plan costs $799 per month. You can get a personalized quote of the Enterprise plan upon request.
Image via PressPage
Online PR Tool #8: HARO
HARO is a great platform that lets you help reporters with their stories. It’s advantageous for your brand as well.
Through it, you can secure valuable media opportunities and get covered by journalists working in reputable media organizations, such as TIME, Reuters, Chicago Tribune, Fox News. and more.
It has 4 subscription plans. The Basic plan is available for free. The Standard plan costs $19 per month. The Advanced plan, on the other hand, starts at $49 per month, while the Premium plan costs $149 per month.
Image via HARO
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Online PR Tool #9: Prowly PR Software
This online PR tool brings all your public relations activities together in one place. With Prowly, you can create newsworthy press releases and news stories effortlessly and effectively. This makes it easy for you to reach the right set of journalists.
With its database consisting of millions of journalists, getting in touch with those who will be interested in writing about your brand won’t be difficult. You can get started with Prowly with a 7-day free trial. After that, you’ll have to choose one of their paid plans.
The Basic plan costs $115 per month. The Pro and Premium plans start from $255 and $549 per month respectively.
Image via Prowly PR Software
Online PR Tool #10: Agility PR Solutions
Agility PR Solutions provides you with an intuitive approach to public relations campaigns. This platform makes it easy for you to discover journalists and influencers to work with through its Newswire service.
You can also use this tool to find out exactly what people are saying about your brand, industry, and competitors. It also provides you with insights into how your campaigns perform, using a combination of AI and human analytics.
Read the full post at ShaneBarker.com.