#22

Cross marketing, often referred to as cross-promotion or cross-selling, is a marketing strategy where two or more companies promote each other's products or services to leverage mutual audiences, typically in a manner that complements their individual offerings.

The objective of this approach is to expand market reach, tap into new customer bases, and increase sales without necessarily expanding advertising budgets.?

By leveraging traditional marketing partnerships within the Web3 ecosystem, businesses can introduce their services & products to a wider, yet targeted audience. Collaborating with non-crypto brands can bridge the gap for newcomers, making the entry into Web3 more accessible.