21st Edition August 2024
Sparta Loyalty
Europe's leading Omnichannel Loyalty/GC Ecosystem provider with an emphasis on monetizing customer data in real time!
?? Big News from Sparta Loyalty! ??
We're thrilled to unveil our groundbreaking partnership with PNA - Colour Your World Together, we're taking a bold leap into Africa proper, unlocking thrilling opportunities in the loyalty and gift card space.
?? Why This Matters:
Our collaboration with PNA is set to revolutionize how we engage with customers, delivering vibrant and innovative solutions that redefine loyalty.
?? What’s on the Horizon?
Prepare for a wave of exciting developments as we expand our footprint and bring unparalleled experiences to the African market.
Join us on this exhilarating journey!
Sparta Loyalty Partners with UNIMOT S.A. Group to Implement a New Loyalty Program for their AVIA Stacja Paliw Network of Stations!
We're thrilled to announce our latest collaboration with UNIMOT Group, which manages AVIA stations?network in Poland and Ukraine. AVIA is a leading European network of fuel stations with nearly a century of market presence and over 3,200 stations across Europe.
UNIMOT has entrusted Sparta Loyalty to launch and scale its brand-new loyalty program through the AVIA GO mobile app. This program will drive customer engagement and satisfaction at AVIA stations across Poland.??
Case Study Highlight:
??Challenge:
The brand wanted to elevate the customer experience at their stations by introducing a seamless loyalty program that rewards drivers not just for fueling up, but for every interaction with the brand. The program needed to integrate its modern retail concepts, such as the Eat&Go store offering, and provide real-time benefits to users.
??Our Solution:
Customized Loyalty Program: We designed and implemented a fully integrated loyalty system that allows customers to accumulate points and redeem them for a wide range of rewards via the AVIA GO app.
??Referral System:
To boost program growth, we incorporated a referral feature where users can earn extra points by inviting friends.
??Spark System Integration:
We ensured a frictionless experience by integrating with the Spark system, enabling users to pay for fuel directly at the pump and earn points without leaving their car.
??Data-Driven Insights: Beyond customer rewards, the loyalty program serves as a critical tool for AVIA to gain insights into customer preferences, allowing for tailored offers and better communication.
??Results: The launch has already started driving increased engagement, with positive feedback from the brand’s customers. We’re excited to see how this partnership will continue to grow and evolve!
?? Did supermarkets in the UK mislead their customer with loyalty promotions? ??
The UK's Competition and Markets Authority (CMA) has determined that supermarkets have not misled consumers over loyalty pricing schemes. Following an investigation that scrutinized “tens of thousands” of supermarket prices, the CMA found little evidence suggesting loyalty promotions were unfair or deceptive to shoppers. This probe, initiated in January due to rising concerns over supermarkets offering lower prices exclusively to loyalty card members, was aimed at assessing whether non-loyalty members were subjected to artificially inflated prices designed to mislead them.
As part of its ongoing efforts, the CMA is also conducting a consumer survey to explore further the impact of loyalty pricing on shopping behaviors and concerns regarding the use of personal data by supermarkets. This survey, set to be published in November 2024, will contribute to a comprehensive report that will offer insights into how loyalty schemes influence consumer behavior. The report will also provide guidelines for retailers on maintaining compliance with consumer protection laws when offering loyalty price promotions, including proper use of 'was'/'now' pricing comparisons.
Although the investigation is still ongoing, the CMA has indicated that it is “unlikely” to uncover widespread evidence of misleading practices in loyalty pricing. The watchdog's update suggests that, despite some concerns about the accuracy of 'was' and 'now' pricing labels, the current evidence does not support the notion that these promotions are generally unfair. Helen Dickinson, Chief Executive of the British Retail Consortium, welcomed the findings, emphasizing that supermarkets are striving to provide clear value to their customers, whether through everyday pricing or loyalty discounts. The final report in November will further clarify the CMA’s stance and offer guidance to retailers on avoiding consumer fraud.
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?? Did You Know?
?? 53% of consumers paid for a customer loyalty program in 2023!
Customer loyalty is more valuable than ever, with just over half of consumers seeing the benefits of investing in these programs.
At Sparta Loyalty, we believe that this statistic speaks volumes about the growing importance of retaining customers through meaningful rewards and personalized experiences.
Is your business leveraging the full potential of loyalty programs?
?? Uber joins forces with Air France-KLM??
Uber has announced a multi-year partnership with Air France-KLM, allowing users in France and the Netherlands to earn points for flights through the airline's Flying Blue loyalty program. For every €1 spent on Uber rides, users will earn one mile with Flying Blue, doubling to two miles per euro for those who take at least four trips per month. To start earning, users can link their Uber and Flying Blue accounts through the Settings page in the Uber app.
This partnership is part of Uber's broader strategy to expand its services beyond ride-sharing, offering new travel-related features. One such feature now lets users check ride details, including average wait times and costs, in over 10,000 cities worldwide. Additionally, users can reserve rides from airports and other locations in advance, enhancing the convenience of travel planning.
In response to high demand, Uber has also expanded its offerings near Paris, adding two new champagne tours that can be booked via the app. These tours, available on Mondays and Wednesdays throughout the summer, provide a private car, tastings, and lunch for €200. Furthermore, Uber is offering free boat tours in Paris on select days in July and August, allowing users to enjoy a scenic ride along the Seine, departing every 20 minutes from Pont Marie.
?? Vans introducing news skateboarding campaign ??
Vans is launching a new campaign titled “Always Pushing,” inspired by the freedom, progression, and passion inherent in skateboarding. This campaign, developed with creative director ALEX/2TONE and featuring music by Paris Texas, presents a fresh approach to storytelling by highlighting global skate crews and cultural influencers. It embodies Vans’ “Off the Wall” philosophy, celebrating the brand’s commitment to pushing boundaries and fostering creativity.
Drieke Leenknegt, Vans Global Chief Marketing Officer, emphasized the brand’s mission to inspire consumers to live “Off The Wall” by partnering with athletes and creatives who bring forward unique perspectives. The “Always Pushing” campaign is a tribute to the free-spirited and optimistic mindset that defines skateboarding culture. It encourages the Vans community to shape their future and contribute to cultural progression.
The campaign features a diverse lineup of creatives, including Vans Skate team riders, iconic figures like Tony Alva, artist Jahlil Nzinga, photographer and Vans Curator Atiba Jefferson, BMX riders, and international skateboarders who embody the “Always Pushing” ethos. The campaign kicks off with a central hero story and will continue through the fall, offering unique products, experiences, and events, starting with The Bunt Jam in Toronto, a weekend event filled with skateboarding and music.
?? 7-Eleven launches Summer of Cashback program ??
Following its 97th birthday celebration, 7-Eleven has introduced its "Summer of Cashback" program, offering exclusive deals and cashback rewards for members of its 7REWARDS and 7NOW programs. Through July 23, 7REWARDS members can snag select items, including drinks, pizza slices, snacks, and candy, for just $1. Popular treats like 7-Select gummies are part of the promotion. Non-members can access these deals by joining 7REWARDS via the mobile app or 7Rewards.com.
The "Summer of Cashback" program also offers 10% cashback on all 7NOW and 7-Eleven delivery orders for existing and new 7NOW Gold Pass members through the end of the year. Non-Gold Pass members receive 5% cashback. The 7NOW Gold Pass, available for $5.95 per month, also provides free delivery on over 3,000 products, enhancing member savings. The cashback offer excludes age-restricted items like tobacco, alcohol, and lottery tickets, and is available only to loyalty program members.