21 Ways B2B Digital Marketing Leaders are Driving 5 Times More Growth
When you think about B2B digital marketing, what comes to mind? Images of fractured attempts to produce meaningful content and endless IT infrastructure updates? Or a cohesive strategy with clear outcomes and a tactical plan to get from A to B and ahead of the competition? If it’s the first and you wish it was the second, this article is for you.
As with any innovation, the digital marketing revolution needed a leader. And it’s B2C companies that have stepped into the breach. Not only have they exploited digital technology to deliver high-quality customer interactions but they have made this a competitive differentiator and set customer expectations in both the B2C and B2B markets.
That’s not to say that B2B organisations have been dragging their feet – some have developed fully aligned such strategies and tasted the success they bring. Research from McKinsey & Company has shown that turning your company into a top quartile B2B digital player can increase revenue by 3.5% – that’s five times more growth than your rivals.
But, with all the information out there about developing a strategy, it’s hard to know where to begin. So, we have pulled together everything you’ll need to know under four key areas covering 21 points.