21 Questions to ask before implementing Marketing Automation

Marketing automation is the need of the hour. With the challenge to garner attention of ever-evolving audience and to handle huge customer-data, businesses are opting for Marketing Automation tools. But there are many marketers who are new and might have a lot of questions before they start implementing marketing automation. Here are 21 questions that every marketer must ask before they implement marketing automation. After all, it is always better to know things first rather than go by the buzz!