22 Personal Branding Mistakes to Avoid in 2022
George Stephan
Managing Partner at Stephan Partners, Watermelon Social and Golf Brands Group | Branding and Digital Marketing
This year give yourself a strong personal brand that's mistake free. Develop a brand promise that your peers cannot make or have not made. Own a brand that sets you up for professional network outreach to build engagement, leads and sales.
Here's 22 personal branding mistakes to avoid in 2022.
Mistake #1: NOT HAVING A BRAND PROMISE
Believe it or not, most senior professionals don't have a brand promise. Big opportunity lost.
Mistake #2: SOCIAL MEDIA PICTURE MISSING
People are 16 times more likely to look at your social media profile when you post a picture. Post a good picture that supports your brand promise.
Mistake #3: LACK OF FOCUS
Posting content that has no connection to your personal brand may be confusing. Support your brand with consistent messaging.
Cheers!
George Stephan?
Managing Partner at Watermelon Social