21+ Lesser-Known Ways to Repurpose Content
Ukti | Content for B2B + SaaS
We help growing B2B SaaS startups and SMEs create value and drive conversion through high-quality content ??
Why Repurpose Content?
According to Siege Media, “the average cost of a content marketing campaign can vary, anywhere between $6,000 a month to as high as $60,000+ a month for an enterprise business.” That’s a lot of money to spend. So why not milk the content for what it’s worth??
There is no denying that creating and posting quality content regularly helps strengthen brand recognition levels among your audience. But often, you may find yourself running out of ideas. That is when you should turn to your existing content, reuse it, and extract more value from it.?It will not only save you money - but also save you precious time and resources.
Here are 21 ways to master content repurposing, reach a wider audience, and grow your brand.?
1. Publish eBooks
eBooks are easily the top three gated content types for B2B marketers, as they account for over 55% of all sign-ups. If you have posted several blogs on a topic or have a massive catalogue of long-form blogs, you can repurpose your content into an eBook. Then, you can distribute those eBooks as gated downloadable content.?
The Art and Business of Online Writing by Nicolas Cole is an excellent example of how you can repurpose content for your eBooks. The eBook is based on articles the writer had written in the past, covering online writing.
2. Create Presentations
Your existing content can provide valuable resources for presentations to post on platforms like SlideShare. Use excerpts, stats, quotes, and pictures from existing content and create presentations to generate additional engagement.?
3. Design Infographics
At a time when a person’s attention span averages just over 5 seconds, visual content is more vital than ever. And infographics are the best formats for providing information your audiences can consume at a glance.?
You can also use infographics in your new blogs, post them on social media, or assemble them all to create an all-infographic blog.
4. Create ‘Instructographics’ for Pinterest
‘Instructographics’ are similar to regular infographics but focus more on providing solutions for a problem. Hence, the name "Instructographic."?
You can repurpose your how-to guides, blogs, and video tutorials into a visually appealing infographic. Then, you can post it on platforms like Pinterest to reach newer audiences.?This type of content repurposing works especially well for B2B SaaS.?
5. Update Old Blogs
Repurposing content does not always have to be recycled content!
If you don’t have the time to repurpose, simply refresh your old blogs. Schedule time to review your existing blogs and look for outdated stats or information that are no longer relevant. Then, modify your blogs' content and update them with the latest facts. This will save you valuable resources and time while ensuring your older content provides accurate information to the audiences.
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6. Social Media Posts?
Another quick and easy way to reuse your older content is to repurpose it into social media posts. You can repurpose your blogs into carousels. Or take infographics, quotes, stats, or images from existing content and share them as social media posts.?
The same way, we repurposed our blog “From a Dying Startup to a $5M/Year Business: How Groove Tasted Success with Content Marketing” into a carousel for Ukti’s LinkedIn page.
7. Twitter Threads
Twitter isn’t like Facebook or Instagram, where you can always republish your existing text and visual content. That said, you can condense your blogs into multiple tweets to post as a thread. And share a link to the original content to bring the audience to your website.?
Just like how Ahrefs does it.?
8. New Blogs
While your existing blogs can give you plenty of ideas for infographics, social posts, presentations, etc., they can also help you generate new blog ideas. For instance, if you frequently post listicles, you can turn each list item into new blog posts.??
9. Write Quora Posts
A quick search on the platform will bring forth plenty of questions relevant to your business and expertise. You may even find questions that your existing content already answers. So, you can repurpose your blogs and other content into Quora posts and spread the word about your brand.?
10. Expert Advice Content
Do you regularly interview industry experts for content like blogs and podcasts? Then, you can repurpose their quotes and insights and use them to create expert-advice blogs or eBooks.?
11. Email Newsletters
If you send out a regular newsletter, you can use repurposed content to make it meatier. For instance, you can clip excerpts from a video or use snippets from a blog and add them to your monthly newsletters. Or you can add user-generated content like comments and social posts in your newsletters. That way, you can connect with your audiences and provide them with valuable content time after time.?