21 Karat Gold

According to Linkedin, there are over 11,000 PR and communication professionals in the Kingdom of Saudi Arabia - a testimony to the fact that communications is a critical enabler of social transformation.

It was therefore a proud moment winning the Gold Award for the best campaign in the Kingdom at the 2021 Middle East PR Awards. The award was in recognition for the work we did to support KAUST: King Abdullah University of Science and Technology, promote learning in entrepreneurship.

Thanks to the amazing teams @KAUST Entrepreneurship Centre: Dina Soufi, Aurelie Arsouze, Hattan Ahmed, and Haitham Al Humsi and @VMLY&R: Alla Marija Musnicka and Spiro Malak

It really was a pleasure working with such a talented and passionate bunch of people.

And a special shout out to the top team @H+K: ?Katie Moussa,?Shadi Habis,?Mouhab Alawar,?and Sarah Raafat

"Entrepreneurship Adventures" is an Arabic masterclass delivered through a Massive Open Online Course (MOOC), the first of its kind that has improved access to learning by removing barriers due to language and location. It directly supports two key objectives of the Kingdom's Vision 2030: to develop human capital and to enable job creation.

When I first arrived in the Kingdom 6 years ago, before the launch of Vision 2030, it was a very different place. The scale and pace of change has been phenomenal and I feel proud and priveleged to be playing a small part in the social and economic transformation of such an ambitious nation with a thriving economy and vibrant society,