21 Essential Digital Marketing Resources (tools) That Can Boost Your Business

Digital marketing tools are online software that helps in digital marketing by executing efficient strategies to sell a company’s products. Most companies nowadays are dependent on these tools to effectively reach their customers and increase the selling of company products. Some of these essential digital marketing tools that can help boost any business are discussed below.

1. Audiense

Audience’ has completely revolutionized the world of digital marketing. This digital marketing tool has the ability to recognize and reach any specific audience according to the company's demand, which makes it easier to run marketing campaigns among the targeted populations. The more the company reaches its targeted audience the more products it sells. The more the products get sold, the more the company will grow.

2. Loomly

Loomly is actually a social media management software that is often used by digital marketers to manage their social media handles for business promotion purposes. It's also used extensively to create models for advertisement for preview even before publishing them.

3. SendGrid

SendGrid is an email marketing service that uses a cloud-based email delivery platform to deliver emails to the targeted population. One of the biggest advantages is that it is available for free which decreases the burden on many new financially struggling businesses?

4. Ahref

??A Href is widely used by organizations online to ensure that their marketing strategy hits the bull's eye. It actually is an SEO tool that provides keywords that help the content to rank on different online platforms. Along with providing the keywords it also gives an estimate of the traffic that competitors are getting using different key terms.

5. Hotjar

Hotjar informs its users about how their website visitor is responding. It gives an idea about the link on the website that is opened, how many times, the time spent by the user on their website, details regarding scrolling and clicks on website content, etc. This can further help to improve the website by analyzing the part on which client engagement is high. Feedback can also be obtained from the clients using Hotjar.

6. ActiveCampaign

ActiveCampaign provides a tool for digital marketing automation which aids customers to have a better quality experience on the website. It gives recommendations to clients and also answers any queries that the visitor has by forming an efficient chat system.?

7. Moosend

It's one of the very easy-to-use tools available which provides an authentic and applicable email solution, which proves to be of great help, especially for beginners. Its most features are free but a pro version consisting of extra perks can be purchased

8. Canva

Canva is free to use but a paid version called ‘canva pro’ is recommended. It's an online marketing tool that can be used to create attractive and appealing designs that can attract customers. The more the design is professional and catchy the more it will get the customer's attention. These designs then can be used on different online platforms to promote one’s business.?

9. Unbounce

Unbounce is used by digital marketers in order to design efficient campaigns and prevents a lot of time wasted by doing so. It also optimizes the enterprise's landing pages, pop-ups, etc to get the most out of them and is also known to turn visitors into customers.

10. Trello

Trello is a collaborative online marketing tool board designed for project management. Different management tasks can be split up in Trello and divided among the employees. We can get the idea by looking at the board who is doing that for example In an enterprise A,B,C are employees managing Social media platforms i.e Youtube, Facebook, Linkedin Read More