The 21 Best Real Estate Marketing Tools in 2024

In recent years, real estate processes have undergone significant changes, from hybrid showings to e-closings. These innovative PropTech advancements are not just passing trends but are here to stay, revolutionizing how we buy, sell, and conduct real estate transactions in 2024 and beyond.

In the dynamic world of real estate, staying ahead of the competition requires adopting the latest marketing tools and technologies.

This article explores 21 of the best free and paid real estate marketing tools that will help real estate agents streamline their marketing efforts and enhance productivity in 2024.

Best Real Estate Marketing Tools in 2024

1. Task and Project Management
2. Outsourcing
3. Lead Generation and Marketing Automation
4. Customer Relationship Management
5. Chatbots
6. Visual Marketing
7. Social Media Marketing
8. Virtual Tours and Staging
9. Document Management and E-Signatures

Task and Project Management

1. Trello

Trello’s intuitive design and robust features make it a top choice among real estate marketing tools.

With Trello, organizing and managing projects is easy thanks to its board, card, and list structure. Each card allows for detailed subtasks using checklists, and real-time notifications keep everyone on the same page.

Trello also offers power-ups like calendars and voting systems that boost collaboration and productivity in real estate teams.

Best Features:

• Butler Automations: Butler is a built-in automation tool in Trello that allows you to create rules and commands to automate repetitive tasks. For example, you can create a rule that automatically moves a card to a different list when it is marked as “complete.” You can also create a command that automatically sends an email to your team when a new card is created.
• Power-Ups: Power-ups are add-ons that extend the functionality of Trello boards. There are over 200 Power-Ups available, including integrations with third-party tools like Google Drive, Slack, and Salesforce. For example, the Calendar power-up lets you view your Trello boards in a calendar view, which can help track deadlines and stay on top of your workload.

Pricing

Trello offers a tiered pricing scheme to meet a wide range of project management needs.

• Free Plan: Ideal for individuals or small teams looking for task organization. It includes unlimited cards and power-ups per board, 10 boards per workspace, and 250 workspace commands/month—perfect for basic usage. Users can also access unlimited storage (with a 10MB file upload limit).
• Standard Plan: Priced at $6 per user/month or $60 per user/year. It offers all features from the Free Plan, plus unlimited boards and storage (with a 250MB/file limit), advanced checklists, custom fields, and an increased limit of 1000 workspace commands/month.
• Premium Plan: For $12.50 per user/month or $120/user annually. It includes everything from the Standard Plan plus additional view types like Calendar, Timeline, Table, and Map views, unlimited command runs, workspace-level templates, and more. Users can enjoy a free 14-day trial of the Premium Plan.
• Enterprise Plan: Tailored for large companies and brokerages with several offices, offering heightened security, collaboration features, unlimited workspaces, organization-visible boards, and more.

2. ClickUp

ClickUp is a comprehensive project management tool tailored for real estate teams. It offers a range of features to streamline tasks, facilitate collaboration, and simplify complex workflows.

One of ClickUp’s key strengths is its flexible hierarchical structure, which easily organizes large projects into manageable tasks and subtasks. This allows teams to switch between different views of the same project data, enhancing productivity.

ClickUp also stands out for its ability to support multiple workflows within a real estate business, such as sales and rentals. With dedicated task lists, calendars, and project management tools for each workflow, teams can optimize efficiency and ensure smooth operation.

Best Features:

• Email in ClickUp: The ‘Email in ClickUp’ feature integrates email into your project management workflow, allowing users to send and receive emails directly within a task. This keeps all communication in one place, eliminating the need to switch between separate email and project management tools.
• Gantt Charts: The Gantt chart provides a clear bird’s eye view of all work happening across a project. Users can easily identify deadlines, assess task progress, manage bottlenecks, and re-align resources for maximum efficiency.

Pricing:

ClickUp offers a range of flexible plans, accommodating project management requirements from individual users to large teams.

• Free Plan: Suitable for small projects or individual use. It offers 100MB of free storage, unlimited tasks, and members, native time tracking, collaborative docs, Kanban & Sprint boards, in-app video recording, and 2-factor authentication.
• Unlimited Plan: Priced at $9 per user/month or $60 per user/year. It includes everything in the Free Plan plus unlimited storage and integrations, alongside unlimited Gantt charts and more.
• Business Plan: At $19 per user/month or $144 per user/year, suited for mid-sized teams. It incorporates everything from the Unlimited Plan and offers unlimited teams, advanced automation, advanced public sharing, and advanced time management tools.
• Enterprise Plan: Tailored for large teams demanding robust security, compliance features, and customization options like white-labeling, default personal views, and unlimited custom roles.

3. Asana

Asana is a project management tool that divides companies into teams for smoother collaboration. Tasks are organized within each team, creating a structured workflow.

The inbox feature in Asana streamlines communication and task tracking by centralizing all messages and tasks in one place.

This eliminates scattered conversations. Attachments can be reviewed and discussed through project conversations. Comments can be turned into actionable tasks with clear steps.

Best Features:

• Project Brief: The Project Brief is a core feature of Asana that helps streamline communication and clarify project scope within a team. Positioned within the ‘Project Overview’ tab, it acts as the project’s blueprint, outlining the what and why of the project to everyone involved.
• Dependencies: The Dependency feature in Asana enables users to set up relationships between tasks, a crucial function for managing more complex projects where tasks are interconnected. With this feature, users can dictate that certain tasks cannot be completed until others are finalized.

Pricing:

• Free Basic Plan: This plan is free for up to 15 users and includes unlimited tasks, projects, messages, and file storage (up to 100MB per file). Projects can be viewed in list view, board view, and calendar view.
• Premium Plan: This plan costs $13.50 per user/month or $121 per user/year. It includes all features of the Free Basic Plan, plus Timelines, Workflow Builder, unlimited project reporting, unlimited guests, and unlimited dashboards. Users can also create milestones, rules, forms, and task templates for their real estate marketing campaigns.
• Business Plan: This plan costs $30.50 per user/month or $300 per user/year. It includes all features of the Premium Plan, plus Portfolios, Goals, Workload, Custom rules builder, and more.

Outsourcing

4. Fiverr

Fiverr is a versatile outsourcing platform that lets real estate agents and small business owners delegate digital marketing tasks to freelancers.

With a vast pool of talented professionals, Fiverr provides a fast and efficient solution for those lacking the necessary skills or time. Initially known for $5 gigs, Fiverr now includes higher-priced options like Fiverr Business and Fiverr Pro, with rates starting at $100. Services offered on the platform include logo and website design, virtual staging, video editing, blog writing, social media management, and cold calling.

Best Features:

• Favorites: The ‘Favorites’ feature allows you to build a personalized list of preferred freelancers. If you work with a freelancer and are impressed with their services, you can add them to your Favorites for easy access in the future.
• Team Collaboration Tools: Fiverr Business offers a free platform for team collaboration. Teams can interact, discuss, and make decisions without needing to switch to different communication platforms.

Pricing:

Individual services on Fiverr start at $5 and can go up to thousands of dollars, depending on the freelancer's skills, experience, and the complexity of the service offered. There is also a processing fee of $1 for orders up to $20 and a 5% fee on orders over $20.

5. Upwork

Upwork is the leading remote working platform, connecting businesses with a vast network of freelancers, independents, and agencies across 180 countries. With over 18 million freelancers and 5 million clients, Upwork provides a global marketplace for talent. Valued at $1.55 billion in 2024, Upwork supports 3 million job postings annually, attracting top talent and maintaining a competitive environment where real estate businesses can find the perfect professional for their needs.

Best Features:

• Time Tracking: Upwork’s built-in time-tracking app enables freelancers to log the hours they have worked on a project, ensuring accurate billing based on the predetermined hourly rate.
• Any Hire: This feature allows you to onboard independent professionals who don’t use Upwork onto the Upwork platform, managing all billing, reporting, and contract management in one place.

Pricing:

Upwork charges a 3-5% processing fee on payments. The Basic plan is free, allowing users to post jobs and invite freelancers to bid. The Plus plan costs $49.99/month and offers additional benefits. Enterprise solutions are priced based on the level of service provided. The Any Hire program charges $49 per month plus a 3% processing fee per contractor. For employee hires, the cost is $199 per month plus a 3% payment processing fee per employee.

6. PhotoUp

PhotoUp is a cutting-edge outsourcing platform designed for real estate professionals worldwide. While primarily focused on real estate photo editing, PhotoUp also offers an array of marketing services and virtual assistant support for agents and realtors.

By providing comprehensive solutions like property websites, virtual tours, and house portraits, PhotoUp streamlines marketing efforts for real estate professionals, enhancing their efficiency and competitive edge.

Best Features:

• Virtual Staging: PhotoUp’s team of skilled 3D CAD artists use photorealistic virtual staging techniques to digitally enhance property images. They place items from an extensive proprietary digital furniture library into the photos, creating appealing and realistic representations of properties. This gives potential buyers a better sense of the space and its possibilities.
• Dedicated Editing: PhotoUp’s ‘Dedicated Editing’ feature pairs users with professional real estate photo editors who tailor their services to each client’s specific needs. The process starts with a free test order, where three trained real estate photo editors edit your images. Clients review the edits and choose the editor who best matches their preferences. The selected editor becomes the client’s personal dedicated editor for a one-month trial period, allowing for a better understanding and adaptation to the client’s vision, resulting in high-quality, customized photo edits.

Pricing:

PhotoUp offers two pricing options: monthly plans and pay-as-you-go.

• Monthly Plans: These plans provide access to discounted Forever Credits, which can be used to purchase any PhotoUp service. Micro Plan: $19 per month or $108 per year for 1 user. It provides 10 credits and allows for 2 active websites and 2 live virtual tours. Starter Plan: $49 per month or $348 per year for up to 2 users. It offers 30 credits and supports up to 5 active websites and 5 virtual tours. Pro Plan: $129 per month or $948 per year for up to 3 users. It includes 80 credits and supports up to 50 active websites and 50 virtual tours.
• Pay-As-You-Go: On-demand Credits can be purchased for $1.50 each.
• Dedicated Photo Editor Service: This service costs $1,695 per month for a 3-month term or $1,295 per month for a 12-month term.

Lead Generation and Marketing Automation

7. GetResponse

GetResponse is a comprehensive email marketing platform offering a range of innovative features for creating effective email campaigns. These include prebuilt email templates, a user-friendly drag-and-drop builder, and an AI-powered email generator.

In addition to email marketing, GetResponse provides various lead-generation tools, such as landing pages, live chats, marketing automation, conversion funnels, popups, and webinars.

The platform also allows you to build a website for your real estate business and integrates seamlessly with Facebook and Google Ads, enabling real estate marketers to create a powerful online presence and target custom audiences easily.

Best Features:

• Landing Page Builder: The GetResponse landing page builder is a drag-and-drop editor that simplifies the creation of attractive and effective landing pages. You can add forms, videos, and other elements, and the pages are hosted by GetResponse, eliminating the need for separate hosting. Recently, AI functionality has been added to enhance landing page creation.
• Automation Builder: The automation builder allows you to set up sophisticated real estate marketing automation campaigns. You can create complex autoresponder sequences based on user behavior, such as signing up for your email list, visiting your website, or making a purchase.

Pricing

GetResponse offers three main pricing plans: Email Marketing, Marketing Automation, and E-commerce Marketing. The price of each plan varies based on your list size. There is also a Free Plan for first-time email marketers, allowing you to send up to 2,500 emails per month to 500 contacts. Additionally, a custom plan is available for larger customers needing more flexible contracts.

• Email Marketing Plan: Includes access to the AI email generator, unlimited newsletters, autoresponders, website, and landing page builder, and more. For a list size of 1,000, it costs $19 per month, $187 per year, or $319 for 2 years.
• Marketing Automation Plan: Offers access to marketing automation features in addition to email marketing features. Users get access to the webinar creator, marketing automation, and event-based automation tools. For a list size of 1,000, this plan costs $59 per month, $580 per year, or $991 for 2 years.
• Ecommerce Marketing Plan: Designed for e-commerce businesses, it adds transactional emails, e-commerce segmentation, web push notifications, and more product-based features to the Marketing Automation Plan. This plan costs $119 monthly or $1,171 per year for a list size of 1,000.
• MAX: A custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.

?? Tip: GetResponse offers an automatic 18% discount on annual plans and a 30% discount on biannual plans. Non-profit organizations can also receive a 50% discount.

8. Zillow Premier Agent

Zillow Premier Agent is the leading lead generation platform for real estate professionals, providing exclusive access to the largest online real estate search engine network. It's one of the best marketing tools for agents, leveraging unparalleled visitor numbers.

Key features include a free agent profile page, CRM, 3D Home Tour app, and an ad tracking dashboard. The platform allows real estate marketers to set up and optimize real estate ads and build lasting client relationships.

Best Features:

• Claim Your Listings: This feature allows you to claim your listings on Zillow and display them on your profile page, increasing visibility and attracting more leads. To claim a listing, simply sign in to your Zillow Premier Agent account and search for the listing by address.
• Zillow Advertising: Zillow Advertising is a paid platform that connects you with targeted customers looking to buy or sell a home. When you create a Zillow ad, your listing will be displayed on Zillow, Trulia, and StreetEasy. Leads can contact you directly from property pages via a simple contact form.

Plans

Zillow Premier Agent’s pricing model is based on two main elements: preferred ZIP codes and the monthly budget set by each agent. The cost for specific ZIP codes varies based on market demand in the area and competition among agents for advertising share within that ZIP code, making the pricing subject to change according to market conditions.

According to The Close, a real estate software review platform, agents in major metro areas typically start at about $1,000 per month to turn a profit with Zillow Premier Agent. For agents outside major metro areas, the typical monthly cost for turning a profit ranges from $300 to $500.

Customer Relationship Management

9. LionDesk

LionDesk is a CRM platform tailored for real estate professionals, providing cross-platform support through native mobile apps for Android and iOS. With automated client communication and contact organization tools, LionDesk ensures real estate pros can focus on client service. The built-in power dialer is a game-changer, allowing users to connect with up to three leads at once, boosting appointment success rates.

LionDesk also helps generate leads from Facebook via targeted ads, capturing high-quality leads and expanding prospect pools. The AI Lead Assist feature uses artificial intelligence to qualify leads and identify the ones most likely to convert.

Best Features:

• Ad Portal: LionDesk’s Facebook Ad Portal provides an intuitive and efficient system for launching targeted ads using proven templates and custom audiences. Integrated into LionDesk’s CRM, users can create and manage ads directly from their CRM account.
• Power Dialer: The LionDesk Power Dialer saves time and increases productivity when calling contacts. Users can queue up a list of contacts and dial them one at a time or dial up to three contacts simultaneously. When a contact picks up, the Power Dialer pulls up their contact record in LionDesk, allowing for updates and note-taking.

Pricing:

LionDesk offers two pricing plans, both with a 14-day free trial:

• CRM Plan: $39 per month or $299 annually. Includes pre-built marketing campaigns, transaction pipelines, SMS Text2Sell with a free personalized local area phone number, and monthly credits for 75,000 emails, 2,000 text messages, and 500 video texts.
• CRM Premier Plan: $139 per month or $999 annually. Includes everything in the CRM plan, plus free access to the Single Line Dialer and a landing page creator.

Add-ons are available for purchase, including the landing page creator, single and multi-line dialer, and additional credits for calls, emails, and text messages.

10. Follow Up Boss

Follow Up Boss is a potent CRM tool tailored for high-performing real estate professionals and expanding teams leveraging multiple lead sources and technology tools.

Follow Up Boss excels at automation and integration. New leads and inbound calls from listings or websites are swiftly integrated into Action Plans, triggering automated emails and texts. This strategy puts the concept of instant lead speed into practice.

The platform also integrates seamlessly with popular real estate lead generation sources such as MLS, Zillow, Redfin, Curaytor, and Ylopo.

Best Features:

• Action Plans: Tailored, flexible strategies that automate and simplify the process of following up with potential clients. This feature allows agents to know precisely who to follow up with, when to do it, and the most effective action to take based on a lead’s position in the sales pipeline.
• Lead Distribution: A comprehensive system that allows users to assign leads by source, track performance, implement round-robin distribution, create lead pools, and use custom combinations for effective lead allocation. Unique to Follow Up Boss is the ability to include lenders as part of the team structure, automatically assigning lenders to incoming leads from any source.

Pricing:

Follow Up Boss offers three plans:

• Grow Plan: Designed for solo agents, it costs $69 per month or $684 per year. Subscribers can store unlimited leads and contacts, automate lead follow-ups, and send drip and batch emails. Adding a dialer costs an additional $39 per month.
• Pro Plan: Designed for small teams of up to 10 users, it is priced at $499 per month or $4,992 per year. Additional users can be added for $49/month. The Pro Plan adds call reporting and recording, a free phone number and dialer, and a team leaderboard.
• Platform Plan: Designed for larger teams and brokerages, allowing up to 30 users. Additional users can be added for $20/month. Subscribers can create teams within teams and receive a dedicated success manager along with access to all Pro Plan features.

Pro Tip: Follow Up Boss integrates with GetResponse via Zapier or Leadsbridge, allowing you to sync leads between both tools.

11. OnePageCRM

OnePageCRM offers a simple CRM solution with distinctive follow-up options. It converts any static database into an interactive contact list, letting users attach urgent follow-up reminders to leads. OnePageCRM’s clean interface and intuitive design make it an excellent choice for first-time CRM users.

Best Features:

• Next Actions: Shows you everything you need to do at a glance to keep prospects engaged and move deals closer to closing. As contacts fall due, they float to the top of your Workspace, keeping you focused on what needs to be done now.
• Targets Widget: A powerful tool that helps you track progress towards your goals. You can set targets for conversions, calls, or closed revenue, and the widget shows real-time progress in the bottom left corner of your Action Stream.

Pricing:

OnePageCRM offers a 21-day free trial. There are two pricing plans:

• Professional Plan: $120 per year or $15 per month. Includes unlimited contacts, deals, and notes, complete email syncing, bulk email delivery, kanban-based pipeline & deal management, AI-powered Route Planner, business card scanner, KPI dashboards, and more.
• Business Plan: $240 per year or $29 per user per month. Includes all Professional Plan features, plus email tracking, deal velocity tracking, multiple pipelines, user groups, and focused users.

12. Teamwork CRM

Engineered to streamline sales, Teamwork CRM simplifies deal organization and management. Its visual CRM approach ensures heightened visibility into leads and opportunities, empowering users to make informed decisions.

Teamwork CRM also equips users with valuable forecasting features and stage probability scores, enabling accurate sales predictions and an organized pipeline.

Best Features:

• Sales Pipeline Management: Create multiple pipelines that cater to specific processes, sales teams, or markets. These custom pipelines allow you to easily track and manage every stage of the sales process, providing a clear picture of your sales progress.
• Sales Reporting: Teamwork CRM’s sales reporting feature allows you to see the bigger picture of your team’s performance. Create custom reports to track sales activity, pipeline progress, and sales performance, such as leads generated each month, opportunities closed each quarter, and average sales cycle length.

Pricing: Teamwork CRM offers two pricing tiers:

• Pro Plan: $15 per user per month, billed monthly, or $144 per year. Includes features needed to manage your sales pipeline, track progress, and close more deals.
• Enterprise Plan: Priced on a quote-only basis. Includes all Pro Plan features, plus additional security and scalability features.

Both plans offer a 30-day free trial.

Chatbots

13. Structurely

Structurely is an AI-powered ISA software designed to enhance real estate lead engagement with its chatbot agent, Aisa Holmes, seamlessly integrated into your website.

This innovative follow-up feature persistently pursues unresponsive leads for up to 12 months, maintaining a healthy pipeline. According to data, closing deals typically require an average of 6-8 interactions.

Structurely integrates effortlessly with popular CRMs like CINC, LionDesk, Follow Up Boss, and Real Geeks, allowing you to track and log conversations with leads within your CRM.

Best Features:

• Proven Pre-Built Conversations: Structurely offers a comprehensive library of pre-constructed scripts that have been tried and tested over countless interactions. These scripts ensure smooth and result-oriented conversations.
• Re-Drips: If a lead doesn’t respond to your initial message, the Re-Drip feature automatically sends follow-up messages after 1 day and again after 5 days. These personalized and relevant follow-ups help keep leads engaged and increase the likelihood of a response.

Pricing:

Structurally offers three main pricing options:

• Explore Plan: $1,497 per quarter or $5,389 per year. This plan includes automation for 600 conversations and follow-ups per quarter (2,400 per year). Ideal for businesses starting with the platform.
• Elevate Plan: $2,997 per quarter or $10,789 per year. This plan covers 1,500 conversations per quarter (6,000 per year). Suitable for businesses looking to expand their lead management capabilities.
• Established Plan: $4,497 per quarter or $16,189 per year. This plan includes 3,000 conversations per quarter (12,000 per year). Designed for well-established brokerages handling a higher volume of conversations.

14. Roof.ai

Roof.ai is an innovative AI chatbot designed specifically for real estate businesses. It excels in sending highly personalized property recommendations, fostering deeper relationships, and nudging prospects toward the next step.

Roof.ai integrates seamlessly with your agent roster and MLS, enabling a better understanding of your team and listings. Its cross-platform functionality allows businesses to capture, engage, and convert real estate leads through several messaging platforms, including Facebook Messenger, SMS, Email, and WebChat.

Best Features:

• AI-Powered Chatbot: Roof.ai’s core feature is its AI-powered chatbot designed for real estate businesses. Similar to OpenAI’s ChatGPT, it retains information from previous conversations and integrates with Multiple Listing Services (MLS) to fetch real-time property listings based on user queries.
• Behavioral Tracking: Roof.ai uses behavioral tracking technology to monitor historical data, online activity, and engagement levels of site visitors. This allows the platform to predict and understand the intent of each visitor, enabling more targeted communication across multiple channels for a unified user experience.

Plans: Roof.ai does not publicly disclose pricing details on its website. To obtain specific pricing information tailored to your business needs, contact Roof.ai’s sales team.

Visual Marketing

15. Canva

Canva is a versatile graphic design platform that excels at image editing, banner designs, brochures, social media graphics, and more.

With its user-friendly interface, Canva empowers users to create professional-quality graphics in minutes without requiring any prior training.

Canva offers a wide array of customizable templates, streamlining the design of marketing materials. Its standout feature, the brand kit, revolutionizes asset organization through folders, allowing users to easily access and incorporate relevant images, video clips, and design elements.

Canva is an excellent tool for real estate agents and brokers who need to create professional-looking designs without hiring a graphic designer.

Best Features:

• Brand Kit: Canva streamlines the process of creating and managing your brand’s visuals by providing a single, organized location for your brand’s colors, fonts, logos, and other assets. Once you upload your brand assets to the Brand Kit, they become easily accessible in all your designs. This practical feature accelerates the design process and supports cohesive, consistent brand visuals.
• Photo Background Remover: The Photo Background Remover in Canva Pro offers a rapid and effective way to detach backgrounds from photos. It allows you to extract various elements from images for use in different designs.

Pricing:

Canva offers a variety of pricing tiers to cater to individual users, small businesses, and large teams:

• Canva Free Plan: Access to over 250,000 templates, 100+ design types (e.g., flyers, postcards, social media posts), a drag-and-drop editor, and 5GB of storage.
• Canva Pro Plan: $13 per user per month or $120 annually. This plan includes a brand kit, over 100 million templates, stock photos, audio, graphics, and more.
• Canva for Teams Plan: $15 per month or $150 annually for up to 5 team members. Extra users increase the subscription price. This plan includes all Canva Pro features plus collaboration tools like Brand Controls, Brand Templates, Team Reports, and Insights.

16. Animoto

Animoto, often called the Canva for videos, is a user-friendly platform that facilitates the creation of dynamic and shareable videos. Its expansive stock and music library, combined with intuitive tools, offer the perfect blend for crafting compelling property listing and explainer videos.

By uploading and dragging images into any of the video templates, agents can quickly construct video slideshows, complete with animations and licensed music. Animoto also allows users to upload and refine pre-recorded videos and virtual tours.

Best Features:

• Templates: Animoto’s templates are designed to streamline your video-making process. These ready-made videos are built using industry best practices, allowing for easy customization with your photos, video clips, text, logos, and brand colors. Choose any video from the comprehensive template collection and personalize it to fit your unique requirements.
• Timeline and Grid View: For quick and efficient video editing, Animoto offers two project viewing options: Timeline and Grid View. These views allow you to see your entire project at once, making it easy to delete, copy, or move blocks within the video.

Pricing:

Animoto offers several pricing plans:

• Animoto Free Plan: Access to standard features, various video templates, and the option to edit videos with your photos and clips. Note that all videos created with this plan will bear the Animoto branding and there’s no option to download.
• Animoto Basic Plan: $16 per month or $96 annually. This plan allows you to create unbranded videos with unlimited downloads and 1080p resolution.
• Animoto Professional Plan: $15 per month or $180 annually. Includes features of the Basic plan plus screen recording, voice-over recording, template saving, access to 3,000 licensed music tracks, and over 1 million licensed stock photos and videos from Getty.
• Animoto Professional Plus Plan: $39 per month or $468 annually. This plan adds a 30-minute consultation with a video expert, the ability to upload fonts, support for up to three users, and access to over 100 million premium licensed photos and videos from Getty.

17. Wise Pelican

Wise Pelican is a cloud-based graphic design platform that makes it easy to create beautiful and professional-looking postcards, brochures, and greeting cards.

The platform offers a wide variety of templates to choose from, as well as the ability to upload your designs.

Wise Pelican also includes unique features such as an intuitive mailing list builder and the ability to track the delivery of your mailers. The platform is affordably priced, with postcards starting at just 75￠ each.

Best Features:

• Mailing Lists: Wise Pelican’s Mailing Lists feature utilizes up-to-date property, lending, and other third-party data to enable users to create targeted mailing lists in minutes. Its comprehensive search function allows you to select the geographical location of your mailing list based on the radius around an address, the subdivision (where available), or by freehand drawing of a polygon on the map.
• Tracking System: Wise Pelican’s proprietary tracking system provides an unparalleled solution for tracking postcards throughout the USPS system. This unique feature allows the agent to monitor the status of the postcard delivery in real-time. If the agent is mailing on behalf of a third party, they too can log in separately to track the delivery status.

Pricing:

• Postcards: Printing and shipping start at 87 cents per postcard for an order of 100 postcards. Discounts apply as order quantity increases.
• Letters: Pricing starts at $1.71 per letter for a batch of 200 letters, decreasing to $1.18 per letter for an order of 5,000 letters.
• Brochures: Printing and shipping start at $2 per brochure for up to 100 printed brochures.
• Design Services: Ranging from $20 for minor postcard edits to $179 for custom-made brochure templates.
• Add-Ons: A 23-cent surcharge per postcard for first-class mail postage, automatic seller valuations at an extra 5 cents per postcard, and mailing lists at 10 cents per address.

Social Media Marketing

18. Buffer

Buffer is a cutting-edge social media management platform designed for brands, businesses, and agencies aiming to make a significant impact in today's fast-paced digital landscape.

Buffer excels in managing multiple social media profiles, advanced post-scheduling, team collaboration, and performance analytics.

It supports various platforms, including Twitter, Instagram, Facebook, LinkedIn, and Google Business Profiles. Buffer also offers a free tier for up to three connected social accounts and ten queued posts per channel.

Best Features:

• Analytics: Buffer’s Analytics function, included in the Pro and Business paid packages, provides comprehensive engagement metrics tracking. It captures key data such as clicks, shares, comments, and favorites. A unique value-add is the “potential reach” metric, which aggregates the total potential viewership of your posts, factoring in both your followers and the followers of those who reshare your post.
• Publishing Tools: Buffer’s publishing tools make it easy to plan and schedule your social media posts. You can create a queue of posts and schedule them to go out at specific times. The tools also allow adding links to your posts and shortening them using Buffer’s built-in link shortener. You can create Instagram posts that include a first comment, helping extend the reach and engagement of your posts.

Pricing:

Buffer offers a range of plans to cater to individual users, solopreneurs, small teams, and marketing agencies:

• Free Plan: Ideal for beginners, it allows access to all Buffer features, including their landing page builder and AI assistant (50 AI credits). Users can schedule up to 30 posts at one time and save up to 100 ideas.
• Essentials Plan: Targeted at solopreneurs, it costs $6 per month per channel ($60 per year per channel), with the flexibility to add additional channels for the same price. This plan includes unlimited post-scheduling per channel, the ability to create up to 2000 ideas, access to analytics and engagement tools, and 150 AI credits per channel.
• Team Plan: Suitable for small teams at $12 per month per channel ($120 per year per channel). It includes all Essentials plan features plus team collaboration tools and allows for an unlimited number of team members to work on drafts together.
• Agency Plan: Created for marketing agencies, it supports up to 10 channels for $120 per month ($1200 per year). It includes all Team plan features, along with custom access and permissions.

19. Tailwind

Tailwind is a social media scheduling and analytics platform that helps businesses create, schedule, and publish posts on Pinterest and Instagram.

One of its unique features is its ability to optimize post-scheduling based on the best times for engagement. Tailwind also offers analytics and performance tracking, making it easy to monitor the success of your social media campaigns.

Best Features:

• Tailwind Browser Extension: The Tailwind browser extension is a great way to share blog posts and other web pages on the fly. When you install the extension, it adds a button to your browser toolbar. Clicking the button pulls up every image available on the page you want to share. You can then select one of the images and click the “Schedule” button to add it to your Tailwind queue.
• Smart Schedule: Tailwind’s Smart Schedule feature uses your past engagement and audience engagement patterns to suggest the best times to post. This ensures your posts are seen by your audience when they are most likely to engage.

Pricing:

Tailwind offers four pricing plans:

• Free Forever Plan: This basic plan allows you to schedule up to 20 posts per month across Facebook, Instagram, and Pinterest. You can connect one Facebook Page, one Instagram account, and one Pinterest account. The plan also includes 10 Ghostwriter credits and 20 email sends per month.
• Pro Plan: Priced at $13 per month or $156 annually, this plan allows you to schedule 100 posts per month across Facebook, Instagram, and Pinterest. It includes 50 Ghostwriter credits, 200 post designs/month, 200 email sends per month, and advanced analytics.
• Advanced Plan: Costing $20 per month or $240 annually, this plan allows the scheduling of up to 1000 posts and the addition of two Facebook pages, two Instagram accounts, and two Pinterest accounts. Users get 250 Ghostwriter credits per month, 500 email sends per month, and more. It supports up to two users.
• Max Plan: Designed for up to five users, this plan costs $40 per month or $480 annually. It allows the scheduling of an unlimited number of posts and the addition of three Facebook pages, three Instagram accounts, and three Pinterest accounts. Users get 500 Ghostwriter credits per month and 1000 emails sent per month along with all features of the Advanced plan.

Virtual Tours and Staging

20. Matterport

Matterport is a leading 3D digital twin platform that transforms real-world spaces into high-quality, realistic 3D digital replicas. The platform provides unique 3D dollhouse views and immersive virtual tours, making it a key player in real estate marketing tools for 2024.

Matterport allows users to create a 3D tour using one of its camera options or hire a Matterport Capture Service professional. Additionally, it offers traditional black and white floor plans, rounding out its comprehensive service offerings.

Best Features:

• Guided Tours: Highlight key areas of your space and provide important context and messaging through guided tours. You can create tour stops, on-screen titles, and descriptions to direct visitors' attention to important features of your space.
• Measurements: The Measurements feature allows you to measure the dimensions of objects and rooms within your Matterport tour. This feature provides accurate measurements for planning purposes or to give visitors more information about your space.

Pricing:

Matterport offers a variety of plans to cater to diverse needs, from individuals to large enterprises:

• Free Plan: Allows users to create and upload a tour using their iPhone. It offers access to one space for two users and includes features such as taking measurements, viewing 3D twins in the cloud, and downloading images and videos.
• Starter Plans: Start at $12 per month ($120 per year) and go up to $48 per month ($480 per year), depending on the number of spaces. The $12 per month plan offers five virtual tour spaces, and the $48 per month plan provides 20 spaces. These plans do not support professional 360 camera uploads.
• Professional Plan: Ranges from $65/per month for 20 spaces to $376 per month for 150 spaces and permits uploads from Matterport Pro3, Pro2, and Pro Cameras, or the Leica BLK360 G1.
• Business Plan: Starts at $321 for 100 spaces and goes up to $764 for 300 virtual tour spaces. This plan includes the free transfer of spaces between accounts.
• Enterprise Plan: Customized pricing and higher capacities are available for companies with specific needs.

Matterport also offers two premium 360 cameras:

• The Matterport Pro 2, is priced at $3,395.
• The Matterport Pro 3, is priced at $5,995.

Document Management and E-Signatures

21. DocuSign

DocuSign is a leader in e-signature software, offering extensive capabilities for digitally managing and signing documents. Its seamless workflow caters to businesses of all sizes, making it one of the best platforms for real estate marketing.

DocuSign’s eSignatures are legally admissible in court and widely accepted for most business transactions worldwide. The platform also includes a transaction management system specifically designed for agents and brokers, providing a powerful transaction data logging feature that helps protect contracts from repudiation.

Best Features:

• Templates: DocuSign's templates are a timesaver for businesses that regularly use specific forms, such as proposals, NDAs, or terms of service agreements. This feature allows you to use editable, pre-created forms as templates for standard documents, saving time and ensuring consistency.
• eSignatures: DocuSign eSignatures are legally binding and allow you to specify and order any number of signers. You can also assign recipients different roles and access levels beyond signing permissions, giving you control over every step of the signing process.

Pricing:

DocuSign offers three main pricing plans, with a 30-day free trial for new users:

• Personal Plan: Designed for individuals and solopreneurs, costing $10 per month or $120 per year. It includes core features like reusable templates and five envelopes per month.
• Standard Plan: For small to medium teams, it costs $25 per user per month or $300 annually. It includes shared templates, customized branding, and collaborative commenting.
• Business Pro Plan: Offers advanced automation features for large teams, companies, and brokerages. It costs $40 per month per user or $480 annually and includes features like PowerForms, formulas and advanced fields, signer attachments, Bulk send, and payments.

In addition to these plans, DocuSign offers customized pricing for businesses with specific needs, including features like Single Sign-On, compliance obligations, enhanced signer verifications, and more.

Conclusion

Which real estate marketing tool will you try next? This article provides a comprehensive list of the 21 best real estate marketing tools for 2024. Leveraging cutting-edge technologies can significantly enhance the reach and effectiveness of your marketing campaigns. From lead generation to client relationship management, these platforms are tailored to the unique demands of real estate professionals.

To further sharpen your marketing toolkit, we highly recommend visiting our article comparing the best real estate CRM tools.

Related Articles:

Real Estate Email Marketing for Beginners Guide

Real Estate Agents Email Marketing - Comprehensive Guide

6 Real Estate Landing Pages Examples - Really Worth Copying

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