20th November, 2022
Customer Engagement Leadership Program (CELP) is coming to Dubai by MoEngage
CELP is a cohort-based program to equip you with the skills and knowledge required to grow your career in CRM and Growth. Becoming a growth leader requires a holistic understanding of the customer lifecycle as well as the strategies and tactics required at different stages to drive engagement. Apply Now.
FALL 2022 Product Release by Braze
Key highlights include:
MoEngage Inform launched
MoEngage Inform is a unified messaging infrastructure that enables you to build and manage transactional alerts across channels through a single API. Continue Reading.
Loyalty program liability - with Len Llaguno & Open Loyalty
Learn all about loyalty program liability from Len Llaguno, the Founder and Managing Partner at KYROS , the world's only actuarial firm focused solely on loyalty programs. An actuary by training, Len has taken the unique set of actuarial skills and knowledge obtained through years of rigorous study and brought it into the world of loyalty programs, where he makes highly precise long-term predictions about things such as customer lifetime value, breakage,?redemption rates, customer spend, and lots more.?Continue Reading.
Email Deliverability Ebook by lemwarm
Sending cold emails, newsletters, transactional emails, or simply reaching out to your audience via email? Then this is for you to keep your emails away from spam!
Implications Of Interchange Fees For Loyalty Marketing by Charles Ehredt of Currency Alliance
The first section of this article explains why it’s irrational to view the funding of loyalty points as separate from the funding of other marketing channels – many of which are less profitable than loyalty marketing. Next, Charles explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases. Finally, the article talks about how you?should?drive down the cost of loyalty marketing – by reducing operating costs, instead of reducing customer value. Continue Reading.
Marketing Effectiveness Bundle by Salesforce Marketing Cloud
With the Marketing Effectiveness Bundle, you can improve your campaign performance and increase customer value, while decreasing customer acquisition costs by 27%. This bundle includes everything you need to deliver success now?and?stay within budget:
CDP RFP Template by CDP Institute
Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
Contextual Merchandising, an algorithm enhancement that allows merchandisers to tailor relevant product recommendations on product detail pages — without technical support — in order to maximize cross-sell and upsell strategies. Continue reading.
SMS Fraud (Artifical Inflation of Traffic) by Sebai Mansour from CEQUENS
Artificial Inflation of Traffic (AIT) is the generation of fake traffic from legitimate websites and apps to drive revenue for SMS service providers or mobile network operators. This fraudulent model exploits?A2P SMS?to carry out its attacks. AIT attacks take place when fraudsters use real online services like yours to generate fake traffic using bots. An SMS service provider or mobile network operator conspires with a fraudster to pump high amounts of traffic through your service with the intention of increasing revenue. The fraudster then takes a share of the profits while you pay a 0% ROI cost. Continue Reading.
Why Retention needs C-level Attention by Ankur Gattani from WebEngage
If you don't have repeats, you can keep scaling new customer acquisition but your active customer base will stop growing at some point, despite the spends. There's no way you'll generate meaningful contribution margins. The Hype based growth can support during the times of irrational exuberance, but like seasons of the year, these situations change. Continue Reading.
领英推荐
Kaleyra's integration portfolio grew in 2022 with the addition of Zoho , Hubspot, and Shopify platforms. The 2023 pipeline will see Woo and CleverTap online early in the year, with more to follow. Continue Reading.
Now in its 28th year, the Deloitte Technology Fast 500 honors the most innovative, fastest-growing public and private companies from all over North America. The awards program was created to recognize the passion and dedication it takes to be an industry disrupter across the technology, media, telecommunications, life sciences, fintech, and energy tech sectors. View the full list.
Reverse ETL in a changing data ecosystem by Juan Mendoza from The Martech Weekly
There’s always going to be a market for CDPs and marketing suites, but as more companies embrace the cloud, expect this narrative to change. Brands that fully control their customer’s data will have the advantage because not being able to build things for your customers because you’re constrained by a vendor is a losing strategy. Continue Reading.
B2B Loyalty Program Design by Loyalty & Reward Co
There are a range of options for companies to develop loyalty amongst B2B customers which do not include a formal loyalty program. This includes providing superior products and services, attractive pricing and exclusive discounts, quality account management, supportive post-sales customer service, events and conferences, and education courses. That being said, companies are increasingly embracing formal B2B loyalty programs as a method to build customer loyalty. Read More.
7 Effective Tips to Increase Your Black Friday Sales by Rohit Srivastav from WebEngage
Head over to this link for the 7 tips that will help you amp up your e-commerce business make a lasting impression on consumers. Continue Reading.
Profile Connect empowers customers to perform real-time user journey analysis in Amplitude combined with their existing Snowflake data. Continue reading.
CX NXT - Customer Experience Summit by Martechvibe
Top companies in the region backed CX NXT which was held next week. Head out to their page for more details.
Upcoming Events
2022 Black Friday/Cyber Monday Email Trend by 甲骨文
Join to review key email trends that emerged across retail during Thanksgiving, Black Friday and Cyber Monday 2022.
BFCM 2022 by the Numbers by Attentive
The results will soon be in for Cyber Week 2022! Join the event on Dec 1 to get real-time SMS campaign and revenue performance from Black Friday through Cyber Monday from over 5,000 brands—including trends by vertical, message type, time of day, plus top campaign examples to help guide your strategy through the rest of the holiday season.
Martech for 2023: The (Really) Big Picture
Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
Customer Experience Summit by Martechvibe
Register for KSA Edition happening on 16-17 May 2023 in Riyadh.
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2 年nice
B2B SaaS Field Marketing, Growth & Demand Gen | Integrated Marketing, Regional Marketing & GTM | Fractional Marketing, Consultant & Speaker
2 年Thanks Uzair for the MoEngage shoutout. You have indeed picked up some useful news items that are worthy of reading for the martech community.
Thoda SaaS, Thoda Magic
2 年Thank you for the mention.