$20K a month on Snapchat, UTA Gen Z execs’ routine, new AI creator tool

Hi there! This is Amanda Perelli, and welcome to our weekly creator-economy newsletter, Business Insider Creators.

Here’s what to expect in this week’s edition:?

• How this family earns nearly $20,000 a month on Snapchat

• Gen Z UTA execs' daily routines include everything from parties to pitch meetings

• This new AI product scans a creator's catalog to give them fresh video ideas

• And more, including Why Instagram launched Stories comments and Paramount is selling VidCon to the owner of Fan Expo.

How this family earns nearly $20,000 a month on Snapchat

The Furrha family earns nearly $20,000 a month from Snapchat's Stories Revenue Share program.?

The family rapidly gained over 1 million subscribers on Snapchat by posting lifestyle content.

Shriya Bhattacharya wrote about how their success has led to other business ventures, including in real estate.

"The internet goes crazy whenever we celebrate important milestones in our life," Salem Furrha, who runs the main account with his wife Samah, told BI.

Read more here.

Gen Z UTA execs' daily routines include everything from parties to pitch meetings

As part of United Talent Agency, Juv Consulting uses its creator network to partner with the biggest names in entertainment, media, sports, and music.?

Shriya Bhattacharya spoke with Juv’s founders Ziad Ahmed and Shaina Zafar who lead UTA's Next Gen on what a typical workday looks like.

Every day, Zafar and Ahmed are on back-to-back calls pitching their division to potential clients.

Read more here.

This new AI product scans a creator's catalog to give them fresh video ideas

Spotter's new AI studio scans a creator's YouTube library to give them video ideas.?

The feature factors in previous video performance to help generate ideas that may drive more views.

Dan Whateley wrote about Spotter's new product and why creators need more efficiency tools.

Read more here.

More coverage from this week:

The business of being a creator

• MrBeast is in a tough spot. But PR experts say an aggressive “superlawyer” isn't the fix he needs. (Business Insider)

Social platforms and creator-economy startups

• Why Instagram launched Stories comments (Business Insider)

• Paramount is selling VidCon to the owner of Fan Expo (Business Insider)

• Apple and Meta are ramping up their feud over who is in charge of protecting kids (Business Insider)

• Can LinkedIn's Open to Work setting actually land you a job? (Business Insider)

What’s happening in digital culture

• Chase Bank says it is aware of viral 'glitch' inviting people to commit check fraud (NBC News)

• Her intern's meltdown over a parking spot went viral. She could have fired him. She didn't. (Business Insider)

Thanks for reading! Send me your tips, comments, or questions: [email protected].