2025=The year of impact

As the days grew closer to 2025, the only thing that kept ringing in my mind was 'Impact'. Coincidentally, I kept seeing posts from people saying similar things about the year and I made it my motto for the year.

Every content I've put out has always had an intent and in 2025 you're going to be seeing more of that in every content I put out (YouTube, Instagram, LinkedIn, WhatsApp). While writing my goals for the year something happened. It was a voice reminding me that in our excitement about our goals, we often fall into the trap of thinking we have endless time, measuring progress against 366 days yet failing to take meaningful action today.

The idea about yearly plans is to create a mental picture of the big goals we want to accomplish, but then big things start with small steps. Well, there's a solution: To kick off the year my book club started with the book 'The 12-week year'- Get more done in 12 weeks than others do in 12 months.

The summary of the first chapter is this, people fail to do more not because there's no accessible information to help them but because they don't want to do the work that comes with achieving success. Meaning the only person to blame for not doing more is yourself. So, the way out is to create smaller tasks which progress into forming the big picture.

My content this year will:

• Teach fellow creatives/executives or companies about how to communicate like humans and leverage that to create a narrative around their brand.
• Inspire people to take charge of their life and share their own message of impact
• Show people how consistency and confidence work.
• A BTS of my projects and the final products

I'll be making use of every minute in my day to take actions relevant to my big goals. Like Moyo J. Bassey said Leave the year alone, focus on the day

Manifesting is not enough!

Imagine one of your goals is to be on the cover of Vogue . Do you just go about saying, 'This year I want to be on the cover of vogue?' without any relevant action? Nope!

What daily steps will you take to get recognized, who will you reach out to, what project are you working on that will get you that recognition and what are the criteria for being on the front page of vogue. Finally, why do you want to be on the front page of Vogue? (This question will give you more clarity on how to go about it)

Once you've answered those questions, revisit your big plan and break it down into S.M.A.R.T goals. it's not magic, it's more about your daily efforts!

I dropped my second post on YouTube post on the series 'Discovering Art with Dohyin', You should check it out and i hope that inspires you to start making your day meaningful.

Doing Big Things from a Small Place

If you've looked through my bio, you'll see that sentence. Now I want to explain what it means to my brand.

David in the bible used a little stone to defeat Goliath by just throwing it at him, obviously there was some divine intervention but what I saw was the ability to make a change in the lives of the oppressed by coming as he was not trying to look big but using what he had access to, to defeat the big guy and he did that confidently. Who would have thought one with a little stone could pull down a big person.

Too many people and brands are like David-- small and possess a gift, story, solution or knowledge which they think is little but instead of taking the confidence of David they question their abilities because they don't look big enough to conquer the world, so they hide or keep playing small.

My job as your writer is to help you say that story with confidence till it starts making impact. Call it a partnership. I help brands communicate their message, give working strategies on how to get the right engagement and grow with them till they can stand tall on their own.

Let's throw your own stone into the world and see what it hits....

Book a call with me, let's discuss how to transform your brand messaging from regular to purposeful and action provoking.

Action point: Tear out a piece of paper and write out what you have to do today, tick them off as you complete each task. Do it throughout this month and see how you manage your time better (I learnt this from a good friend and my current read)

Happy New Year friends! Make each day count