2025’s Rising Trend: Investing in Longevity
The longevity sector is set to dominate wellness in 2025, according to Euromonitor International’s Top Global Consumer Trends 2025 report. Rising consumer interest in healthier, longer lives presents significant opportunities for businesses and investors alike. Here's a breakdown of key trends and areas for growth:
1. Digital Health and Fitness Tracking
The Opportunity: Smart devices and health apps are rapidly growing. Gen Z and millennials are driving this adoption, with wearable usage increasing significantly year-over-year (33% of millennials in 2024, up from 29% in 2023).
? Wearable tech companies (e.g., Oura, Garmin, Whoop).
? AI-integrated tracking solutions that expand real-time health insights (e.g., mobility prediction for joint health).
? Platforms offering personalized fitness and wellness routines via data analytics.
2. NAD+ Supplements and Nutritional Products
The Opportunity: The global vitamins and supplements market is projected to hit $139.9 billion by the end of 2025, with NAD+ gaining prominence as a standout ingredient. This coenzyme supports cell repair and is gaining traction in both skincare and IV drips, championed by celebrities like Jennifer Anniston and Kendall Jenner.
? Supplement brands incorporating NAD+ (e.g., Artah, Victoria Health).
? Skincare companies innovating around cellular health and longevity.
? Emerging brands developing delivery systems like patches, powders, or beverages.
3. Women’s Health: A Ripe Market
The Opportunity: Women’s health is growing faster than the overall wellness market, yet remains underserved. Maternal and menopausal care are particularly primed for innovation.
? Partnerships like Issaviva and Joylux created at-home devices using red-light therapy for menopause management.
? Digital therapeutics such as Mamalift, offer personalized tools for mental well-being and postpartum care.
? Tech-enabled solutions addressing hormonal health, fertility, and menopause.
? Companies combining mental health and physical well-being into scalable digital platforms.
? Products targeting life-stage-specific needs, such as postpartum supplements or hormonal trackers.
4. AI and Data-Driven Personalization
The Opportunity: Artificial intelligence is reshaping wellness by refining data accuracy and creating actionable insights. From stress cycle monitoring to glucose tracking, AI can predict health concerns and guide preventative actions.
? AI-driven startups in wellness analytics and prediction tools.
? Integrations for wearables to enhance precision and behavior guidance.
? Platforms that combine health tracking with tailored recommendations for fitness, nutrition, and mental well-being.
5. Future-Proofing with Wellness Real Estate
The Opportunity: The intersection of wellness and real estate is an emerging trend, with properties integrating health-focused amenities like air filtration, meditation spaces, and fitness technology.
? Residential and commercial real estate developments tailored to longevity and wellness.
?Partnerships with wellness brands to create immersive, health-centered living spaces.
Key Takeaways for Investors
Longevity is no longer just a personal aspiration—it’s a market revolution. Businesses that align with consumer demand for preventative, specialized wellness solutions stand to benefit greatly. The biggest growth areas include:
Now is the time to invest in longevity as it transitions from a niche interest to a mainstream driver of the wellness economy.
Post by Lachezar Zanev, Founder of the Venture Network Investment Community
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