2025: The Year of Online Communities
As we step into 2025, the possibilities feel endless. These first weeks of the year are perfect for reflecting, resetting, and embracing the opportunities ahead.?
At Arena, we're excited to make 2025 the year we focus on creating warm, inviting spaces for real connections to blossom. It’s time to step away from the noise and chaos of crowded online environments and bring our community closer together in a more meaningful way.?
Building online communities is no longer just a strategy—they’re the heartbeat of meaningful engagement, collaboration, and growth.
At Arena, we’re here to help you turn those possibilities into reality. Let’s make this the year we build something extraordinary together.
For now, let's jump right in and kickstart the first week of 2025 just right!
?? Calendar & Opportunities
Here are some of the exciting upcoming events that will catch the attention of your community over the next few weeks:?
?? Numbers to Watch
In 2024, the Golden Globe Awards had its highest viewership in four years, with approximately 9.4 million Americans tuning into the show. This year's ceremony took place on January 5, and while the official viewer numbers aren't out yet, Google's search trends show that audiences were more than interested in following this year’s Globes.
The search topic “82nd Golden Globe Awards—Award Ceremony” has increased by 3,000% over the past few days. Search queries such as “Golden Globes winners so far,” “Best Dressed Golden Globes 2025,” and “Golden Globes red carpet” saw a massive breakout during the night of the awards.
These numbers indicate that entertainment award shows are alive and well—or at least can count on the audience's interest to engage with them as a shared cultural experience, sparking conversations and reactions across social media and beyond.
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??? Tips and Tricks
Even if you are an industry leader, you should continue to find ways to offer your fans new experiences.
TV Globo, a dominant force in Brazilian media, was aware of this when planning the 20th edition of its reality TV phenomenon, Big Brother Brasil. The team knew that fostering real-time engagement was necessary to maintain high viewership.
When searching for new ways to enable audience participation, Globo's team discovered that employing live engagement tools such as Live Chat and managed to reach over 10 million pageviews over three months.
Learn more about Globo's strategy here.
?? In Case You Missed It
How about starting your year off by understanding which real time engagement tools match your community's needs??
A?comment system?is a lively forum that sparks conversations between readers. It enables them to connect deeply with each other while delving deeply into your content.
Get our complete guide to understand why adding a comment system to your website should be at the top of your goal list for 2025.