2025 Retail Seasonal Promotions Marketing Calendar

KEY SHOPPER MARKETING HOLIDAYS, SEASONAL EVENTS & MICRO OCCASIONS

Retail shopping windows, usually driven by a holiday or seasonal event, are days when consumption behavior increases - online and in-store.?These represent a crucial opportunity for brands to align their marketing strategies with the right occasions and create more targeted, personalized, and engaging experiences to connect with their audience, ultimately driving sales and customer loyalty.?If you think this only means occasions like the Holidays or Back-to-School, think again! A growing trend of ‘micro occasions’ is driving customers to spend more. Micro occasions are smaller moments/days brands can leverage to further connect with consumers (think National Coffee Day or National Pet Day!). We’ve put together a list of key national and international holidays, seasonal shopping windows, and some interesting micro occasions to consider in 2025.

Learn how to turn marketing into sales with a well-executed consumer promotion. Read our guide to explore, how they work, the benefits, and more.

Download the pdf of the calendar here?

?Develop Your Brand's Promotional Calendar

Use the retail calendar, including the holidays, micro occasions and retailer promotion windows to develop your brand's promotional calendar. See examples of sales promotions here or consult with one of our experts on a specific promotion, holiday or shopping window, contact us by clicking here. This infographic appears on the Snipp blog.