2025 Predictions for Salesforce Automation & Data Management

It’s safe to say that 2025 is the year of the agent! While some of us were still figuring out how to streamline generative AI in our CRM, Salesforce went full steam ahead and launched autonomous AI into the Dreamforce stratosphere. Since then, most of us have been doing what we can to learn about how this new age of tech will impact our organizations. While Salesforce has released one AI update after another for over a year, the reality is that many businesses have yet to achieve successful automation with their Salesforce. Many more have not yet embraced digitization.?

What will some of the key trends be for Salesforce Automation & Data Management in 2025? In this article, we look beyond the shimmer of all the shiny new toys and consider how some cutting-edge tech might work out practically.

Key Trends in Salesforce for the Upcoming Year

While we are no Nostradamus, and the Salesforce landscape is constantly evolving, these are some of the biggest trends we expect...Drum roll…

Continued Rise of Low-Code and No-Code Platforms

Salesforce is undoubtedly the most powerful CRM ever built. And its potential to act as a single source of truth, bringing data together in a central location is unprecedented. With this said, the platform is not without its challenges. Historically, Salesforce projects have required custom development to achieve flexible results for specific use cases. This is one reason why many Salesforce products such as Agentforce are being marketed as low-code. It’s important to remember that these solutions require ongoing maintenance and “low-code” can soon equal a lot of code. This is one reason (we think) that along with low-code options, no-code products, like Titan, will become even bigger in 2025.?

AI-Powered Automation

Love it or hate it, AI isn’t going away anytime soon. In 2025, we predict that AI-powered automation will be a hot topic in the CRM world. While this new technology is certainly innovative, there are still many unanswered questions about how it will work, how agents will operate in specific scenarios, and also if this type of automation will easily outstrip many of the automation tools we are already using - like Flows.?

Importance of Seamless Data Integration

Say it with us now, real slow: AI and automation are only as good as the data source. With the rise of Agentforce - an era where agents are presumably going to be working as trusted partners - it’s more important than ever to make sure siloed data is freed and that your CRM can integrate all possible customer data. Platforms like Dataimporter.io exemplify how no-code solutions are empowering Salesforce admins to efficiently migrate and integrate data without technical bottlenecks. Data Cloud has gone a long way in making sure this will be possible.

Data Cloud Supporting Unstructured Data

One of Salesforce Data Cloud’s outstanding abilities to integrate data from a range of sources inside and outside Salesforce is its capability to support unstructured data. This kind of data is typically difficult to store or analyze but with LLMs, it is possible to process. This capability, when used correctly, is potentially transformative to getting deeper and more personalized insights on every customer.

Measurement of Human Productivity will Change

This one is huge! With an increasing variety of Salesforce automation tools, admins, developers, and architects will be called upon to ditch routine tasks and take innovation to the next level. Watch this space!

Humans will Work on More Impactful Work

In a utopian world, one in which new AI technologies function as they should, members of the Salesforce ecosystem will be freer than ever before to focus on high-value tasks. While we hope (and predict) this will happen in many cases, there will likely be other scenarios where humans get stuck trying to streamline new tech that no one is yet trained to use.

Companies will Become Faster and More Productive

Salesforce workflow automation has been helping companies achieve this well before 2025! And we think this trend will continue this year. While AI (when used right) will only help further productivity, there might also be some hiccups in implementation: how many companies have built successful Agentforce use cases yet?

Generative AI Will Become Better with Understanding Semantic Queries

Generative AI can become more than a little lost when it comes to understanding the context around queries. In 2025 this will likely improve, and hopefully make it easier to leverage Gen AI in our CRMs.?

More AI Augmented Experiences

Agentforce and AI are set to provide 24/7 customer support, limitless labor, and personalized experiences for customers in 2025. There is no doubt we will be seeing more and more of these kinds of experiences.?

But what if I just want to talk to a human?

Wrapping Up Key Salesforce Trends for 2025

Thanks for reading!?

We think that 2025 is going to see the convergence of anticipated AI efficiency and associated obstacles in implementation. While Salesforce is looking to break ahead with unprecedented technology, some organizations will be left scratching their heads wondering if they need it at all. Either way, it’s an exciting time to be alive, and we are here for the ride!