2025 Predictions: AI Will Continue to Grow.

As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’ ongoing success. 2024 brought some widespread changes, but 2025 may present even larger challenges.

Our next prediction is that AI will continue to grow in 2025.

Here’s what’s happening:

From ChatGPT to social media and everywhere in between, artificial intelligence (AI) will continue to shake up the industry as we know it. AI does enable tremendous innovation, as underscored by Databricks’ massive $62 billion valuation.?

While AI is not without risks, it offers endless opportunities from content creation to campaign optimization to audience-building capabilities.?

Why it matters:

AI isn’t perfect; it needs access to enough data to learn from for it to improve. This will present a challenge, as using the wrong data can violate copyright laws, user privacy, and ethical guidelines. It’s also important to remain aware of and mitigate AI bias.

Specific to marketing, we’re already seeing data-rich platforms like Meta and Google offer AI-based optimization capabilities. These are likely to work well for smaller marketing budgets and for single-channel campaigns.

Regardless, if used wisely, AI can take your data strategy to the next level. To reach its full potential, AI needs three things: data, the ability to process that data, and bandwidth to develop the data to train AI models.

What we recommend:

Generative AI can be used to process vast quantities of data; this will make it particularly effective to analyze customer data to uncover detailed insights about preferences and behaviors, including digital behavior, purchasing patterns, engagement, and more. This information can enable customized product suggestions, content, and more. In this way, AI can provide a solution for the signal loss created by Google’s cookie deprecation.

With time, evolution, and training, companies will eventually be able to expand AI and machine learning for predictive analytics. This will allow teams to predict consumers’ likely next steps, allowing for more proactive and personalized strategies.?

AI can also be used to simplify complex audience-building processes. For example, AI-powered lookalike audiences can help companies find new customers.?

For enterprises that don’t want to (or can’t) use their first-party data to train AI models, deterministic data can be used. In this way, third-party datasets can be used as a truth set for modeling and training—without violating copyright laws.

Read the full article (including our top 8 predictions for 2025) by our Content Marketing Manager, Kelly Parrett, here: https://deepsync.com/emerging-marketing-trends/

Contact us to learn more about how Deep Sync can help you navigate the industry's changes in 2025 and beyond, or read this blog post to learn more about AI-powered lookalike audiences.