2025 Podcasts Resolutions

I’m going to go ahead and assume your 2025 resolutions look something a little like this:

- Finally launch that brand podcast

- Get people to actually listen to my podcast

- Eat less sugar

Well, I’m really no help at the last one (I write as I already break out the Christmas chocolate I bought for my kids). But for the first two, we’ve got just the thing for you: The Brand Podcast Summit.

Two days packed with know-how and tools to create a podcast that demands attention. We want to help you nail your podcast strategy, produce a show that will help you reach your business goals, and measure those results.?

It’s all online, January 14-15th. You’ll have the chance to hear from brands like Morgan Stanley, REI, Early Warning, Red Hat and Atlassian. Plus, you’ll get first access to Signal Hill’s Brand Podcast Benchmark Report.

That’s huge — it means you’ll get to see where podcasting is today. And you can use that to your advantage to be miles ahead of your competitors before they catch up post-holiday coma.

Do your future self a favor and sign up for it today. It’s free. Yes, there will be replays if you sign up. AND first 1,000 signups are entered to win some Patagonia BPS Merch.?

Now, without further ado, I’m passing the mic to our Head of Podcast Strategy & Development Annalise, who’s opening our eyes to the potential of non-English podcasting.

International Podcasting Opportunity

What’s the most viewed podcast episode on YouTube? Go on, take a guess.

Be honest, you immediately thought of that prolific Joe Rogan episode where a cringe-worthy Elon Musk takes an awkward drag of Rogan’s spliff, didn't you?

Well, you can breathe a sigh of relief. That is, in fact, not it. Actually, it’s not a Joe Rogan episode at all.?

The most viewed podcast of all time is a 3-hour Arabic episode of a Saudi Arabian podcast about building healthy relationships. The episode of Fnjan currently has over 125 million views on YouTube– nearly double Joe Rogan’s episode with Musk.

The reality is that podcast listening is growing rapidly in the non-English speaking world. And this presents a huge opportunity for brands.

Due to quite a few reasons, podcasts in other languages have been a little slower to get to market. But when content becomes available in local languages, people do listen.

Want to know more about this missed opportunity for brands? Read all about it here.

Latest at Lower Street

- Coming up: Podcasts in Academia: Engaging Communities and Expanding Reach. Lower Street’s December Office Hours is exploring how universities can use podcasting to their advantage. With Shannon Young of Seattle U’s Roundglass India Center, we’ll talk through the case of Desi Roots & Routes. Register for free here.

- The award-winning Nickel & Crime is back with season 3! This season, they’re going deep into today’s most devious financial scams. They’ll expose the psychological tactics and ways that thousands of victims are drained of billions of dollars every year. You can also catch a peek at how Early Warning helps keep the U.S. financial ecosystem healthy using technology that can stop these bad actors before they strike.?

Podcast News

- Spotify’s Wrapped is here… also for Podcasters! Head on over to your Spotify for Creators account and check out how your year went.?And even though you didn’t ask, we told you we were podcast fanatics, here’s the proof. Our Head of AD Hanna Southern listened to 46,737 minutes of podcasts this year, our producer Lise listened to 59,996 minutes. But taking home the gold is our producer Andrew Ganem… with 92,106 minutes. That’s 63 days, 23 hours, and 6 minutes of podcasts.

- Don’t miss Dollars & Cents: The Business of Podcasting on December 11th from 2 PM to 6 PM EST in Old Toronto, Canada. Hosted by Canadaland, this free event will explore the challenges and opportunities in the business of podcasting. Annalise will be speaking at the “On The Therapist’s Couch” session, be sure to pop in!

- In case you haven’t heard: As of December 12th Chartable URLs will no longer work. If you use the Chartable tracking prefix on your podcast, you'll need to change it before then to ensure your RSS feed isn't impacted. However, if you use Megaphone, you can choose to keep the URL as Megaphone will absorb it into their own tracking URLS.

- Don’t slack on your Podcast SEO: According to the Podcast Host’s Podcast Discovery Stats, 70% of people find a new show by typing a topic keyword into the search bar on their preferred podcast platform. (Just look at how Podcast SEO helped ZeroNorth). They choose to tune in based on the description and episode title. That’s your sign to do a quick show notes and title audit before the new year.?

- If you are looking for some great podcast equipment to add to your Christmas wish list, here’s our recommendations for audio-only, and video podcasting.?