The 2025 Pinterest Marketing Best Practices Benchmark Report - Part 1 By Tailwind

The data revealed 33 key findings about how to grow on Pinterest, some of which defy long-held beliefs in the marketing community. In this Part 1 of the study, look at the fundamentals of success for organic marketing strategy on Pinterest.

Over 60% of Saves were from Pins over a year old. Top Pins can keep driving traffic and engagement for a very long time. In this way, Pinterest is more similar to Google Search than it is to the “social media” platforms it often gets categorized alongside.

On social media, new content tends to get engagement for just a few hours to maybe a couple days if you’re lucky. Pins, like Google search results, can continue being Saved and clicked on for years.

Check the latest research by Tailwind: What analyzing 1 million Pins showed us about Pinterest Marketing for 2025:

CLICK HERE - The 2025 Pinterest Marketing Best Practices Benchmark Report - Part 1