2025 The Pepped Periodical...
Georgie Carter
Using email marketing to maximise DTC customer retention and revenue | The Telegraph Top 100 Female Entrepreneurs to Watch
In this week's issue...
? Avoid The Dreaded 3 Month Churn!
???? Connect with Customers On A Deeper Level
?? Activate The Power Of Loyalty...
Health & Wellness Q1 Subscription Smart Plays...
It will come as no surprise to many of you that in Q1, UK consumers are all in on health and wellness.
Think green juices, gym memberships, supplements and mindfulness apps galore. But here’s the twist: they’re not just chasing fitness goals; they’re looking for brands that fit their lifestyle.
For DTC brands especially those offering subscriptions, it’s a golden opportunity— but only if you play it smart. Forget generic campaigns, instead:
?? Highlight sustainability—customers want wellness that’s good for the planet too.
?? Use email to inspire: share tips, recipes, or how-tos that add value (not just a “buy now” shout out).
?? Tap into personalisation—wellness is deeply personal, and your marketing should feel the same.
But here’s the kicker…
Q1 isn’t just about a quick sales spike. It’s about building long-term loyalty by connecting with your customers’ values and goals.
EVERY brand I speak to says the same thing…They would do anything to STOP the 3-month churn…
Here are 10 Quick-Fire Anti-Churn ideas to keep subscriptions for longer - because EVERY brand loves to drive LTV…
1?? Flexible Frequencies
Not everyone's on the same cycle. Let them choose!
2?? Skip a Month Option
Life happens. Don't make them choose between you and life.
3?? Mix & Match
领英推荐
Variety is the spice of... retention! Let them switch products.
4?? Surprise & Delight
Random upgrades or samples. Who doesn't love a good surprise
5?? Milestone Rewards
3 months? 6 months? 1 year? Celebrate & incentivise loyalty!
6?? Community Access
Exclusive groups, events, or content for subscribers only.
7?? Personalisation (duh!)
Use that data! Tailor the experience.
8?? Easy Pause/Resume
Sometimes it's not goodbye, it's see you later.
9?? Transparent Communication
Price changes? Product updates? Keep 'em in the loop!
?? Proactive Check-ins:?"How's it going? Need to adjust anything?" Show you care!
Since we're all about sharing - here's a bonus just for you
Exit surveys are gold!?? Learn why they're leaving to prevent future churn....
How are you planning to maximise Q1 this year?
Let me know below in the comments ????????????
Or if perhaps you'd like to see how we can help make 2025 your most successful year yet?? why not get in touch - I'd love to hear from you!