2025 Marketing Communications Trends
Image: Lil Miquela

2025 Marketing Communications Trends

As we begin the new year, here are a few trends that will shape the work of #marketing #communications professionals globally.

  1. Top management executives will continue to cut the #PR budget unless PR managers #measure, #evaluate and show the #impact of their work on the organisation
  2. PR managers who do not measure and evaluate their work risk being stripped of public relations' strategic/management role and reduced to mere #pressrelease pushers and reactive #crisis fighters.
  3. As the human mind continues to explore, experiment and refine #technology, #AI will continue to evolve and change rapidly. Third-party access to personal data will become more challenging for the marketing communications industry.
  4. The use of robotic/AI #influencers such as Lu do Magalu and Lil Miquela will continue to be embraced by marketing communications professionals
  5. Consumer #activism (the 'dragging' of brands, organisations, and celebrities on social media) will remain the same. If you are a #Reputation Manager, you may consider reviewing your crisis communication plan or anti-dragging template.

Very informative

Austin Ayaosi

Data| Insights| PR Measurement, Evaluation & Research Consultant

2 个月

Quadri Balogun, ANIPR, thanks for reposting

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