As we begin the new year, here are a few trends that will shape the work of #marketing #communications professionals globally.
- Top management executives will continue to cut the #PR budget unless PR managers #measure, #evaluate and show the #impact of their work on the organisation
- PR managers who do not measure and evaluate their work risk being stripped of public relations' strategic/management role and reduced to mere #pressrelease pushers and reactive #crisis fighters.
- As the human mind continues to explore, experiment and refine #technology, #AI will continue to evolve and change rapidly. Third-party access to personal data will become more challenging for the marketing communications industry.
- The use of robotic/AI #influencers such as Lu do Magalu and Lil Miquela will continue to be embraced by marketing communications professionals
- Consumer #activism (the 'dragging' of brands, organisations, and celebrities on social media) will remain the same. If you are a #Reputation Manager, you may consider reviewing your crisis communication plan or anti-dragging template.
Teacher
2 个月Very informative
Data| Insights| PR Measurement, Evaluation & Research Consultant
2 个月Quadri Balogun, ANIPR, thanks for reposting