2025 Initialising: A Crucial 12 Months Ahead

Whilst we settle ourselves into the New Year, the team at Memento Exclusives are working hard to establish our goals, plan activations and set the scene for what we expect will be a crucial year.?

Here’s a few things to look out for...?

Further Navigating What Fans & Collectors Want?

Our experience in sports memorabilia and the way in which we have developed over the years, allows us to navigate the market...and do it well. Various trends over the years, as well as changes to sports, show us the ways in which our customers are influenced and how this affects their shopping and browsing habits.?

As a business, we pride ourselves on having a fan/collector-first approach; this helps us identify exactly what memorabilia-seekers are really after. And our knowledge of this continues to improve. With better social engagement and customer service bridging the gap between us and our consumers, we’re able to tackle the pain points, discuss memorabilia ‘wish lists’, and offer a more bespoke approach to private buying.??

Our learnings from 2024 have taught us a lot, but we know in 2025 things may change again. For example, with so many new driver line-ups in F1, it may alter the course of how we run campaigns and the products we sell. Similarly for MotoGP Authentics, there are new Champions to talk about and new collections to offer fans; it is going to be a big year for motorsport memorabilia. Meanwhile with UFC Collectibles, not only will we be reactive (as always), but we’ll be honing our focus to other opportunities on the event calendar – ensuring that UFC fans have the best chance to get their hands on action from the Octagon – all year round.?

Partnership Renewals & Announcements?

In 2025, there will of course be plenty of licence renewals. Last year was an extremely successful year in terms of growing and strengthening our relationships with sports and their associated teams and athletes. In fact, as a result we saw opportunities to run special content with some F1 drivers, not to mention numerous charity campaigns with the likes of Oracle Red Bull Racing, Wings for Life and Max Verstappen. Our enhancing partnership with UFC saw the launch of a brand-new collection – the UFC poster on canvas range – which highlights our commitment to providing MMA fans around the world with exciting new pieces of history.??

We plan to continue building on these opportunities in 2025, helping us broaden our customer demographic and ensuring our memorabilia is encompassing and inclusive of all collectors – no matter the size of their collection and budgets.?

We’re also extremely excited to be working on some new projects in the background, which we aim to bring to fruition later this year. Our new connections are a testament to the work the team has done over the years in securing contracts and maintaining relationships. As well as this, it highlights the impact of our marketing campaigns and PR activity, showing that the Memento Exclusives brand is globally recognised and trusted as the authoritative voice when it comes to sports memorabilia.?

Watch this space...?

Company Growth and Stability?

As many of you will be aware, Memento Exclusives grew exponentially between 2021 and 2024. So, it’s no surprise to tell you that that growth has steadily continued. As a major business with more than 100 members of staff, our focus has always been on bringing in talent that not only aids the growth of the business but brings about new opportunities. The team currently has around 120 members, our highest number yet, and we’re delighted to have found so many incredible individuals who offer expertise across all our departments.?

Sims & Show Cars?

In late 2024, we launched the latest development in our Simulator programme – the Motion Simulator. This initially launched with Oracle Red Bull Racing, with a striking Aston Martin Aramco F1 Team edition following soon after. These brilliant pieces of racing equipment offer gamers and racing enthusiasts with the closest thing to driving a real F1 car. We pride ourselves on our simulator range and have made it even easier for collectors to adapt their sim to suit their settings and needs.??

So, what’s new for this year? Well, you can certainly expect to see our simulators popping up at more events and locations. With some exciting projects in the works too, our simulators range will continue to grow.?

2025 is going to be a bumper year on all accounts. Our Memento Exclusives blog is up and running here, where you’ll find our recent stories, plus our LinkedIn newsletter ‘This Is Memento’ will run its first edition at the end of this month. We’re looking forward to the next twelve months and all it will bring.?