2025 Hospital Marketing Trends, Preventative Care, and Healthgrades Recap

As the year comes to a close, we want to thank you for being a part of the Healthgrades community. To celebrate, we’re recapping some of our favorite moments from 2024 and highlighting ways hospitals can boost their marketing efforts in 2025.?

Wishing you a joyous holiday season and a new year filled with health, happiness, and success. ??

New Year, New Health Goals: How Hospitals Can Promote Preventive Care

As the new year begins, wellness takes center stage for many—82% of U.S. consumers now rank it as a top priority, and nearly 75% of New Year’s resolutions focus on health goals like exercising, eating better, and losing weight.?

With personal well-being in focus and new insurance benefits kicking in, now is the perfect time to help consumers turn their intentions into actionable healthcare steps. ????

Discover six key strategies to spotlight essential and recommended screenings for men and women in 2025.

Special Report: 10 Hospital Marketing Trends You Should Know in 2025

How can your organization stay ahead as patient preferences and expectations evolve? The key is understanding the forces driving these changes. ??

Our special report dives into the top healthcare marketing trends for 2025, offering strategic insights to help health systems develop adaptable, patient-focused strategies that meet shifting demands.

Check out our special report and explore how to maximize your impact in the new year.

Expansion of Healthgrades’ Solutions Suite

Earlier this year, we expanded our Health System Solutions Suite to help enhance patient connections and boost operational efficiency. ?? Read more in the press release.

eHealthcare Leadership Awards

?? Healthgrades won this year’s Gold Award for Best Provider Directory in the eHealthcare Strategy & Trends Leadership Awards!

Hospital Quality Awards

This year, we proudly celebrated the 2024 Quality Awards, honoring America's Best Hospitals, Specialty Excellence, Outstanding Patient Experience, and Patient Safety Excellence. Congratulations again to all the outstanding recipients!? ?? Learn more here.

SHSMD Connections Conference

We had a fantastic time at the Society for Health Care Strategy & Market Development ( Society for Health Care Strategy & Market Development (SHSMD) ) Connections Conference in Denver. ??

HCIC Conference

Healthgrades had the pleasure of connecting with industry leaders and innovators at HCIC—it was an insightful experience filled with thought-provoking healthcare discussions and meaningful connections. ??

IHI Conference

Healthgrades proudly sponsored this year’s IHI Conference! We kicked things off by serving up breakfast and sharing insights about our Quality Insights Platform. ?? #IHIForum 2024 Conference

HCA Healthcare Golf Tournament?

Healthgrades hit the green in style at the HCA Healthcare Healthcare Golf Tournament, all in support of the Hope Fund! ??

2024 Xpectives Health Summit?

The 2024 Xpectives Health Summit in Boston was a great event! Congratulations again to Lindsey Viscomi (VP of Brand and Marketing Strategy) and Audrey Keller (Associate Marketing Director of B2B & Brand) for being honored with a FemForce Award that recognizes their outstanding contributions to women's health at the conference. ??

Here's to an eventful, insightful, and healthy 2025!