The 2025 Global Benchmark Report Survey is Live – Share Your Insights!

We’re excited to announce the 2025 Global Benchmark Report for Content Production Survey is live!

For the past four years, TKM Consultants has published this report, which has been instrumental in gathering critical insights from in-house agencies and industry leaders on the evolving trends and challenges in content production.?

This year, the focus is on gaining even deeper insights from those who work closely with offshore partners to understand the current landscape and future directions.

Why Your Input Matters:

By participating, you’ll help shape a comprehensive report that serves as a valuable resource for the entire industry. Whether you’re navigating the complexities of in-house production or leveraging offshore solutions, your experiences and perspectives are crucial.

What We Learned from the 2024 Report:

Last year’s report revealed some compelling trends that are shaping the industry:

Companies That Currently Offshore:

• 28% have been offshoring creative production for over 5 years, with 48% starting in the past 3 years.
• 50% are saving 40% or more across all services.
• 48% have their offshore hub/partner in India, making it the top choice for the 5th consecutive year.

Services Most Suited to Being Offshored:

• 63% of companies prefer to offshore artwork & design adaptation.
• 56% use offshore services for retouching.
• 48% of respondents indicated that transcreation and localization are ideal for offshore production.

If you’re interested in a deeper dive into last year’s findings, you can download the 2024 Global Benchmark Report here.

Help to Shape the 2025 Report!

Your insights are crucial to create a report that reflects the realities of the industry. The survey takes just 10 minutes to complete, and your participation will provide you with early access to the report and an exclusive invitation to our results webinar.

Take the Survey here: https://www.surveymonkey.com/r/SZMPM22