2025 Economic Predictions, Influencer Marketing eBook, and Grocery & Personal Care Tips

Welcome to December's Brand eComm Insights Newsletter! This month, prepare for 2025 with MikMak and Bazaarvoice’s new influencer marketing eBook, economic insights from Forrester’s Sucharita Kodali on BRAVE COMMERCE, and MikMak’s latest product innovations. Plus, explore trends for Grocery and Personal Care brands with takeaways from our New Year, New Me Guide and Vizit’s best practices.?

- Tony Sloan, Editor

FEATURE OF THE MONTH

The Influencer Impact: How to Measure and Maximize Your Influencer Marketing Spend

Influencer marketing has increasing potential to drive brand sales and customer retention. But how do you ensure your influencer campaigns are truly profitable? MikMak and Bazaarvoice have created an eBook filled with actionable insights and best practices to help you:

• Boost sales and drive measurable results while adapting to shifting shopping behaviors
• Leverage shoppable media to collect valuable first-party data
• Turn your customers into influencers to cost-effectively elevate your strategy

Read Now?

BRAVE COMMERCE Podcast ft. Forrester 's Sucharita Kodali

With uneasy economic times underscoring the commerce ecosystem, how can brands adapt and prepare? Forrester 's Vice President & Principal Analyst, Sucharita Kodali ,?joined BRAVE COMMERCE co-hosts Rachel Tipograph and Sarah Hofstetter for her third appearance on the podcast to discuss the current state of the economy, and what brands need to know.?During the conversation, they explore:

• How consumers continue resilient spending by focusing on value and premium goods
• The rise of private labels and niche competitors and their threat to established brands
• The importance of diversified supply chains and strategic foresight to prepare for tariffs and navigate future economic shocks

Watch Now?

New Commerce Tools and Platform Innovations?to Leverage for Success in 2025

How is your brand staying ahead of the curve as we approach 2025? Check out the latest product innovations from MikMak, designed to drive scalable growth and help you stay ahead in the new year. Learn how MikMak can help your brand:

• Gain deeper data and insights to make smarter, faster decisions
• Improve marketing effectiveness with tools that streamline the path to purchase
• Stay ahead of the competition with innovations that adapt to shopper behaviors

Learn More?

Top 2025 Marketing Tips for Grocery & Personal Care Brands ft. Vizit

As consumers prioritize value and wellness, brands in the Grocery and Personal Care categories must adapt to stay competitive in 2025. MikMak’s latest blog, featuring insights from our New Year, New Me Guide and analysis from our friends at Vizit, dives into the trends and strategies shaping the year ahead. Read the blog to learn:

• Consumer preference data?for Grocery, 'Better for You' Grocery, and Personal Care brands
• Seasonal trends, including when?Personal Care brands see the most traffic
• Vizit ’s best practices for optimizing hero and carousel imagery to resonate with health-conscious shoppers

Read Now?

Have any questions?

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