2025 Commercial Filmmaking Trends

In 2025, the demands of commercial filmmaking are higher than ever. Today’s audiences are more discerning, seeking authentic and emotionally resonant content. Trends are evolving rapidly, demanding filmmakers adapt and innovate. Filmsupply's 2025 commercial filmmaking trend report offers filmmakers key insights for creating impactful work that connects with an ever-changing audience.

As we continue in 2025, let’s explore a couple of the year’s expected trends from the footage experts at Filmsupply.

Unique Points of View

Any DP will tell you that a beautiful frame is the most effective way to captivate audiences. But in the world of commercial filmmaking, this isn’t enough anymore. With ads competing for audiences' shorter attention spans, keeping viewers engaged requires dynamic camera movements and framing.

Technological advances—smaller cameras, FPV drones, probe lenses, and robotic arms—have empowered filmmakers to break boundaries and reimagine what’s possible. Unique camera placements, like a protagonist's first-person perspective or the viewpoint of an inanimate object, invite the audience into a story in new and engaging ways. The camera can be placed almost anywhere with little to no creative restraints, allowing filmmakers to avoid the mundane without compromising image quality or budget.?

?By daring to place the camera where it’s never been, there is a clear opportunity to deliver the unique, unforgettable experiences that today’s audiences crave.

Bold, Saturated Colors

Color has always been a cornerstone of storytelling in advertising, but this year, it’s taking on a bolder and more intentional role, becoming central to brand identity. Brands like Jaguar are redefining expectations with hyper-saturated palettes and art directions seamlessly merging fashion, design, and advertising. While the rebrand is open for debate, the brand's striking use of color and patterns in its advertising creates an otherworldly aesthetic that demands attention.

This evolution is also reflected in the creator economy, drawing inspiration from A24 releases like Euphoria, where dramatic washes of blue, purple, and orange saturate the frame. When it comes to set design, we can follow interior design trends, favoring colorful, individualistic settings that feel real and hyper-curated. Gone are the days of neutral backdrops; color is a dynamic storytelling tool today.

Filmmakers should approach color with intention. Monochromatic tones evoke intimacy while contrasting palettes inject tension and energy. The palette you choose could be the most memorable part of your story.

The right footage is essential.

Regardless of the year’s trends (and budgets), commercial filmmakers must focus on finding new ways for their work to stand out. Audiences are evolving, expecting not just content but experiences—stories that are authentic, emotionally resonant, and visually unforgettable. The trends shaping this year are challenges and opportunities for filmmakers to push creative boundaries and embrace new ways to approach their productions. Productions are facing ever-shrinking timelines and budgets, with deliverables growing to meet social media's demands for advertising. Filmmakers can take these constraints and turn them into opportunities with Filmsupply’s pre-cleared cinematic footage—helping filmmakers maximize their budgets without compromising creativity or quality.

Discover the 10 filmmaking trends defining 2025.

The trends above are only a couple to anticipate this year. Download Filmsupply's free trend report for the complete list of trends in commercial filmmaking defining this year's advertising work. Visit Filmsupply.com/trend-report to learn more.