2024's Biggest Pop Culture Moments: A Blueprint for Crafting Impactful Digital PR Campaigns

Welcome to another edition of All You Can E-E-A-T a biweekly newsletter brought to you by the JBH team who will be sharing their knowledge and expertise on all things Digital PR and SEO.??

In this week's All You Can E-E-A-T we are joined by Sophie Bond our Digital PR Manager.

2024 was a year packed with unforgettable pop culture moments, captivating fans across the globe. From movie releases and groundbreaking TV seasons to viral phenomena, these events defined the year and offered a treasure trove of opportunities for Digital PR campaigns.

At JBH, we've taken the lead in transforming these moments into impactful campaigns that captured the interest of both journalists and audiences. Recently, we developed a campaign showcasing 2024's most significant pop culture moments, ranked by global search volumes for each event. To add further insight, we analysed cost-per-click (CPC) data from Ahrefs, revealing the monetary value of these searches.

In this article, we’ll share how you can do the same by planning ahead, finding unique angles, and staying relevant in the ever-evolving world of pop culture.

Let’s take a look at some of the standout moments of 2024.

The Biggest Pop Culture Moments of 2024

1. Euros (5,100,000 Searches)

The Euros took the spotlight as the most-searched pop culture event of 2024. This international football championship brought together nations and fans in a celebration of sportsmanship, drama, and unforgettable goals. With record-breaking viewership and social media buzz, the tournament united fans across continents. The search value of the Euros further demonstrates its global appeal, with estimated cost-per-click data generating ￡3,609,782 monthly and an impressive ￡43,317,382 annually.

2. Baby Reindeer (3,500,000 Searches)

This heartfelt phenomenon, inspired by a children’s story turned into a viral sensation, warmed hearts around the globe. From adorable merchandise to social media memes, Baby Reindeer became a cultural icon, proving the enduring power of simple joys.

3. Beetlejuice (2,600,000 Searches)

The return of Beetlejuice to the big screen brought a mix of nostalgia and fresh excitement. This revival of the classic film had fans eager to revisit the quirky and darkly comedic world, with star-studded cast announcements driving anticipation. The search interest reflects its widespread popularity, with cost-per-click data valued at ￡408,951 per month and ￡4,907,416 annually.

4. Bridgerton Season 3 (1,100,000 Searches)

The latest instalment of Bridgerton continued its reign as a cultural juggernaut. Season 3 delved deeper into the lives and loves of the Bridgerton family, captivating viewers with its blend of romance, drama, and stunning period fashion. The season’s search value underscores its cultural significance, generating an estimated ￡173,018 monthly and ￡2,076,214 annually.

5. Joker 2 (932,000 Searches)

Joker 2 shocked and mesmerised audiences with its daring storytelling and intense performances. The film received mixed reviews from critics and audiences alike. While some praised the film's bold storytelling and Joaquin Phoenix's continued dedication to the role, others felt it struggled to recapture the originality and impact of its predecessor.

The film’s search interest highlights its demand, with cost-per-click data valued at ￡109,945 monthly and ￡1,319,340 annually.

Take a look at the full list of the biggest 24 pop culture moments of 2024 here.

How We Do It at JBH:

1. Plan Ahead

Successful pop culture campaigns start with preparation. We brainstorm ideas ahead of major events, ensuring we’re ready to source data, insights, or expert commentary that resonates.

2. Find Unique Data

Journalists are always looking for new and surprising data. Platforms like Google Trends, TikTok, and Pinterest are goldmines for inspiration. We dig deep to uncover statistics that have a “wow factor” and set our campaigns apart.

3. Offer Fresh Angles

Oversaturation is a challenge with major pop culture events. To stand out, we find new and unique takes on familiar stories. This approach ensures we’re delivering content that journalists and audiences haven’t seen before.

4. Stay Relevant

Every campaign we create ties back to our client’s expertise. Relevance builds credibility and positions brands as thought leaders in their industry.

Why You Need a Pop Culture Calendar

Keeping up with the whirlwind of pop culture is no easy task. Streaming services such as Netflix, Disney+, and Amazon Prime have transformed how we consume media, while social media drives trends with lightning speed.

That’s why we created the Pop Culture Calendar to ensure we never miss another key moment. It tracks upcoming film releases, tour dates, TV premieres, and more, giving our team a head start on campaign planning.

Our Pop Culture Calendar is updated regularly and you can find instructions on how to download it here.

E-E-A-T Top Tip:

Don’t be afraid to push boundaries. At JBH, pop culture isn’t just a strategy; it’s part of our DNA. With the right research and creative thinking, even niche brands can join the conversation and make a lasting impact.

Key Takeaways:

• Pop culture is a powerful driver of trends across industries. Leveraging its influence can amplify brand engagement.
• Successful campaigns require planning, unique data, fresh perspectives, and relevance to the brand.
• A tool like a Pop Culture Calendar ensures you’re always ahead of the curve, ready to seize the next big opportunity.

Let 2024’s biggest pop culture moments inspire your next campaign. With the right strategy, you can harness their power to achieve incredible results in 2025 and beyond.

Thanks for reading - See you next time!

Check out our website: jbh.co.uk