2024 YOYI Conference Successfully Concludes: Intelligent Digital Marketing Across the Board, Co-creating the Blueprint for the Future

2024 is a year of turbulence in the consumer market in China—brands are sensing subtle shifts in consumer behavior toward pursuing ultimate value within a rational framework. They are experiencing rapid advancements empowered by AI and embracing a more diverse yet fragmented selection of channels and touchpoints. Amidst the new consumer environment and technological backdrop, the marketing field is undergoing unprecedented transformation.

On July 27th, 2024, the YOYI Conference, initiated by YOYI Tech and themed "Smart Marketing Across the Board", was successfully held at the picturesque Lion Mountain in Suzhou. This event brought together nearly 20 marketing elites from well-known consumer brands and authoritative experts from JD Technology and See Consulting. The aim was to engage in in-depth discussions and sharing, exploring together the new paradigms of business strategies and smart marketing in the face of current economic challenges, injecting fresh vitality and inspiration into the industry.

01 Mission: To be the bridge between consumers and brands

At the beginning of the event, Mr. Zhou Wenbiao, CEO of YOYITech, delved into the challenging economic environment and the dilemma of information scarcity in the first half of 2024. He profoundly analyzed the current industry situation and emphasized the importance of seeking growth opportunities amidst adversity. He mentioned that AI and big data have become key forces driving marketing transformation, while YOYI Tech, as the connector between brands and technology, brands and consumers, empowers growth through results-driven strategies. Through this event, Mr. Zhou Wenbiao hopes to inspire deep communication among participants, collectively explore innovative strategies, tackle challenges, and pave the way for the future.

02 New Technology: To be the master and beneficiary of AI technology

Following this, Mr. Fang Ye, Director of Solutions at JD Technology's Artificial Intelligence Business Unit, delivered an exciting presentation titled "Encountering AI, Shaping the Future of Marketing." He delved into the widespread application and profound impact of artificial intelligence in the marketing and operations fields, highlighting how the marketing sector has become an early testing ground for AI technology due to abundant data and financial support. During the presentation, he elaborated on how AI enhances marketing efficiency and effectiveness through precise marketing, intelligent customer service, automated ad copywriting, and creative generation, enabling brands to reach their target audiences more accurately. Additionally, Mr. Fang Ye offered insights into the prospects of AI in the marketing field, emphasizing the importance of continuous innovation and adapting to technological changes, providing valuable reflections and inspiration for the attendees.

03 New Scenarios: To be the observer and server of consumer scenarios

Following the sharing of technology applications, Mr. Fang Jun, the founder of See Consulting, delivered a presentation titled "New Scenario Marketing and Genuine Growth," sharing unique insights on the emerging trends in scenario-based marketing. Mr. Fang Jun pointed out that in the "post-e-commerce" era, brands need to deeply explore consumer scenario insights, and develop new products and experiences that meet scenario-specific needs, to achieve genuine business growth. He emphasized that high-quality scenario applications and targeted content marketing are key to establishing a strong connection between brands and consumers, and continuously nurturing consumer purchasing habits is an important way to achieve sustained brand growth.

04 New Gameplay: Holistic Data Integration + Influencer Activation and Optimization to Meet Diverse Marketing Goals

Continuing the growth theme of the event, Ms. Cai Fang, COO of YOYITech, delved into the perspective of "End-to-End Marketing and Holistic Growth," analyzing the challenges in the current marketing environment. She pointed out that brand marketing budgets are generally shrinking, yet marketing goals are becoming more diverse, requiring not only meeting brand visibility but also achieving targets for customer acquisition, engagement, and conversion.

To address this challenge, Ms. Cai Fang shared YOYI Tech's "Influencer Activation Plus 2.0" strategy, which involves holistic data integration, influencer optimization, and influencer activation to help brands find a solution that combines influencer marketing, advertising, and conversion.

· Omni-channel Data Integration

YOYI Tech strengthens its data integration capabilities by connecting public domain data from different media, data partners, brand-owned user data, and e-commerce domain data. This further enhances the ability to build comprehensive consumer profiles, providing brands with real-time, precise consumer insights, and targeting capabilities.

· User Interest Optimization

Utilizing robust data integration capabilities, YOYI Tech helps brands identify high-potential users who have shown interest in the brand/category on content-driven social media such as the Red (Xiaohongshu). This allows brands to optimize influencer marketing with more precision and depth, thereby increasing viral and engagement rates.

· User Interest Activation

To address issues such as low conversion rates, traffic overflow, and delayed or interrupted purchase behavior within content-driven social media, YOYI Tech has developed the "Targeting - Connecting - Converting" strategy. With the support of comprehensive online traffic coverage, YOYI Tech can assist brands in precisely targeting audiences interested in influencer content among various platforms. This strategy involves increasing the frequency of exposure across different media subtly, strengthening user awareness, and ultimately enhancing conversion rates in different e-commerce platforms.

05 New Path: Exploring the Balance Between Brand and Effectiveness, Marketing and Sales, Short-Term and Long-Term Goals

Subsequently, the roundtable discussion segment brought the event to a climax. Centered around the topic of "The Biggest Challenges in Marketing in 2024 and Strategies to Address Them," participants engaged in lively discussions, sharing their experiences and insights. It was unanimously agreed that in the current complex and ever-changing marketing environment, maintaining sharp market insights, being agile in facing challenges, and enhancing cross-departmental collaboration is key to achieving success. Furthermore, marketing experts delved into how to find a balance between brand metrics and performance indicators, market objectives and sales goals, and how to seek the best path between short-term campaigns, long-term brand building, and conversion effects.

In a relaxed and pleasant atmosphere, participants continued to exchange insights, share experiences, and review their takeaways. Ultimately, this YOYI Conference comprehensively explored the techniques, strategies, and tools of data-driven holistic marketing from the perspectives of new technology, new scenarios, new gameplay, and new paths, achieving resounding success through the ups and downs of intellectual collisions and a leisurely and enjoyable ambiance.