2024 Year in Review: Top Insights from US Expansion Partners
As we bid farewell to 2024, it’s the perfect time to reflect on the milestones, and opportunities that defined the year. At US Expansion Partners, we’re privileged to help global tech companies navigate the complexities of entering and scaling in the US market. Over the past year, our blog has been a cornerstone for sharing expertise and actionable advice. Here are the top 10 most viewed blog posts from 2024—insights that resonated with our community of founders, executives, and investors.
1. Creating a US Reseller Channel
Read the full post Expanding into the US often requires creative go-to-market strategies. This post outlined five best practices for UK and EU tech CEOs to create a successful reseller channel. From selecting the right partners to incentivizing performance and aligning with local market demands, this blog offered a roadmap for companies to grow their US presence effectively.
2. Budgeting for US Expansion
Read the full post Budgeting is a critical step for any company considering a US expansion. This blog provided a detailed breakdown of essential cost considerations, including office setup, payroll, legal fees, marketing, and more. With tips on balancing investment and cost control, readers gained a solid foundation for financial planning.
3. Founders Must Lead US Expansion
Read the full post Why should founders take the reins during a US expansion? This post explored the unique role founders play in securing investor confidence, building authentic relationships, and driving strategic decision-making. It underscored how founder involvement can be the linchpin of successful market entry.
4. Mastering the Art of Warm Introductions to US VC Firms
Read the full post Securing funding in the US often hinges on strong connections. This article provided actionable strategies for making warm introductions to venture capital firms. It included tips on leveraging existing networks, crafting compelling outreach messages, and building long-term relationships in the US VC ecosystem.
5. 5 Best Practices for Hiring US Sales Talent
Read the full post Hiring the right sales talent is crucial for scaling in the US market. This blog outlined five best practices, from defining the ideal candidate profile to leveraging local recruiting expertise. It also touched on onboarding strategies to ensure new hires hit the ground running.
6. 7 Common Mistakes of US Expansion
Read the full post What are the pitfalls companies must avoid during US expansion? This article highlighted seven common mistakes, such as underestimating cultural differences, neglecting compliance requirements, and failing to adapt products for local markets. It provided readers with actionable advice to navigate these challenges.
领英推荐
7. Patents 101: A Primer to the US Patent System
Read the full post For many tech companies, intellectual property is a key asset. This primer demystified the US patent system, covering everything from the application process to strategies for protecting innovations. It served as a valuable resource for businesses aiming to safeguard their IP.
8. Budgeting for US Expansion Without Employees
Read the full post Not every company needs to establish a full-time US workforce immediately. This post explored alternative strategies, such as using contractors, freelancers, or strategic partnerships. It offered practical advice for companies looking to expand while minimizing fixed costs.
9. Video: How to Raise Venture Capital in the US
Watch the video This popular video post shared insider tips on raising venture capital in the US. From crafting a compelling pitch to understanding the key metrics investors care about, it was a go-to resource for founders seeking funding in one of the world’s most competitive markets.
10. Should I Use an EOR or PEO for US Expansion?
Read the full post For companies grappling with hiring complexities, this blog clarified the differences between an Employer of Record (EOR) and a Professional Employer Organization (PEO). It provided guidance on which model best fits various expansion strategies, helping businesses make informed decisions.
Looking Ahead to 2025
As we reflect on 2024, we’re grateful to our readers for engaging with our content and sharing their own journeys.
In 2025, we’ll continue to deliver the expertise you need to navigate the ever-evolving landscape of US market entry. From fresh blog posts to in-depth resources, we’re here to help you achieve your goals. Here’s to another year of growth and success—together!
Did you miss any of these top posts? Visit our blog at US Expansion Partners to catch up.