2024: YEAR IN REVIEW
Our Most Popular Content for IROs from ‘24
Happy 2025, IROs! We hope your holidays were filled with rest, joy, and enough downtime to recharge before the earnings season kicks in. ?
We’re excited to be back in your inboxes and can’t wait to see what this year holds for you.? To kick off ‘25, we’re sharing the top articles and curated pieces that resonated most with the IR audience last year.
?? Our Top 5 Most-Read Articles of 2024
1?? Most-Read?
BoD Sees Us as Undervalued—Could It Be the Investor Presentation?
An IRO received a question from their Board: Could their Investor Presentation be causing the company’s undervaluation? Here's our take.
2?? Most-Read??
Campbell's Investor Day: Inspiring Investors with a Bold New Vision
Discover how we collaborated with Campbell’s to reimagine their Investor Day with a bold, visual narrative, positioning the NEW Campbell’s for investors at a pivotal moment.
3?? Most-Read??
Perception Study Finds Your Earnings Call Runs Too Long—Here’s What You Can Do
In a perception study, an IRO got feedback from analysts that earnings calls are too long and overly detailed. Here’s how to fix it.
领英推荐
4?? Most-Read??
Sonoco Investor Day: Showcasing a Clear, Unified Investor Narrative With a Fresh Visual Makeover
See how we partnered with Sonoco to create a clear and simple Investor Day presentation–allowing their presenters to shine, and earning praise from both leadership and analysts.
5?? Most-Read??
M&A Announcement Presentation – Checklist
An IRO friend asked for advice on crafting an investor presentation for a high-stakes M&A deal. What began as a simple reply became a detailed checklist…
?? Top 5 Most-Clicked Links of 2024
And now, let’s see which curated pieces you clicked on the most last year.
#1 Most-Clicked
71% of investors prefer content-rich slides over great graphics (per Corbin Advisors Research). Check out our approach to balancing steak and sizzle in your Investor Day storytelling.
#2 Most-Clicked?
The way to get luckier is to find what’s repeatable -- from one of my favorite authors, Morgan Housel (Psychology of Money fame).?
#3 Most-Clicked
Here's our 2-min video tip to ensure you’re setting expectations upfront with analysts (and not making them impatient).
#4 Most-Clicked?
Want to know how Boards really view IR? Wendy Webb, a board member with decades of experience at Wynn Resorts, AppFolio, and Disney, shares golden nuggets—hear her take.
#5 Most-Clicked?
Here’s some inspiration that fired us up! Mark Zuckerberg, in a candid interview, says, “Put a wall in front of us, there’ll be a Mark-shaped hole!” Love or hate him, you’ve got to admire how Meta keeps its scrappy startup energy while driving big visions forward.
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?? What we do: OUTKREATE transforms Investor Presentations for Public Company IROs. We enhance narrative, content, and design to help you achieve your IR goals.
?? Schedule an IR Presentation Assessment, and we’ll walk through your deck together, offering actionable feedback to elevate your story, content, and design.