Will 2024 be the year of the customer?

Welcome to our first newsletter of 2024. The new year is a reflective time for many, but also the time to look forward.

In the snippets below we take a look back at a somewhat volatile year – for the BPO industry, for our clients, and for customers. We also look ahead at positive and proactive approaches that businesses can take to support customers, as well as keep themselves afloat in 2024.

While the cost-of-living crisis may ease, it’s not suddenly going away. Customers need their suppliers to have an understanding ear as much as ever. In short, everyone in the customer experience industry needs to up their game, look after customers more than ever before, find new ways to engage, and support those who are struggling the most.

At Sigma Connected Group , we will continue our strategy of human customer contact delivered with an empathetic approach, and our ambition remains - to be the best BPO to work with and for.

Wishing you a happy and hopeful new year.

Ben Jones

Chief Commercial Officer | Sigma Connected

Some content for thought

• The balancing act for BPOs - After a tumultuous couple of years for all, CEO Gary Gilburd looks back on 2023 with positivity. Read it here now.
• We’ve come a long way - Sigma Connected has grown in terms of size, recognition, social responsibility, services and industries supported. Take a look at our revolution in the video below.

• Is UK customer service falling short? An annual CCMA report found that 34% of people think customer service in the UK is worsening. Our CCO Ben Jones shares his thoughts in his blog.

Our latest news

Sigma Connected and TDX Group form strategic partnership to support ethical debt collections. Read the press release here.

We understand customer service challenges

It’s not always easy for businesses to offer first-class, empathy-based customer services. Especially right now, when times remain tough for everyone.

By outsourcing customer care, you’re putting your trust in experts to deliver the support and empathy that so many customers need.

At Sigma Connected, we’re customer care experts and have helped many companies – from big names to start ups – transform their customer service experiences.

Want to find out more? Get in touch with us