Will 2024 be the year of AI?
Image created by DALL-E via ChatGPT Plus

Will 2024 be the year of AI?

Some of you are probably thinking that 2023 was the year that AI finally broke through into the mainstream. But in reality there was a lot more hype and experimentation than actual mainstream implementation.

Welcome to my first LinkedIn newsletter of 2024. It's entirely written by me, with no use of AI... except for the image used in the header!

I don't use my LinkedIn newsletter enough as my focus is usually on my fortnightly PR Futurist newsletter which curates the latest news and research on PR and communications. If you don't already subscribe then please do so as it's news and issues focused, while my LinkedIn newsletter is more personal and professional.

The year AI helps you do your job

Back to why I think 2024 will, or rather should be, the year of AI. The AI hype was triggered by the launch of ChatGPT in November 2022. Since then the advances by OpenAI, Microsoft, Google, Anthropic and others have been too rapid to list them all here. We're now at a point where many of the initial concerns have been addressed by the big technology companies and there are mature products that are safe to use in the workplace.

Most of my AI related work in 2023 was giving talks and training about the broa implications, opportunities and risks. I've delivered AI for PR and communications talks or training to 100+ organisations and 1,000+ people.

In 2024 I'll still be doing this (you can find out more about the AI talks and training here). But in 2024 we expect most of Purposeful Relations' work will be focused on helping clients to create practical plans and providing training to comms and corporate affairs teams on how they should be using AI to assist with different tasks and activities. If you want help with AI for comms then it's worth talking to us now as we need to schedule work to match the resources of our team.

What I did in 2023

Last year was a busy one and some of the highlights included:

Tim Bailey and Stuart Bruce enjoying the sights of Washington DC while at the PRovoke Global Summit

What's happening in 2024?

Already 2024 promises to be a busy year.

  • AMEC Global Summit in Sofia, Bulgaria

  • World Communication Forum in Davos, Switzerland
  • PRovoke Global Summit in Washington DC and/or PRovoke EMEA Summit

If you'd like to invite me to speak at your conference or event then please get in touch.

Global CommTech Report 2024

We're just about to start work on the Global CommTech Report 2024 with PRovoke Media. We're finalising sponsors and partners this month. We're then putting the research questions out into the field in early February. Let me know if you'd like to be involved in this year's report. Last year's report had 11 pieces of editorial coverage and lots of social media mentions and engagement.

Consultancy and training in 2024

AI is changing PR and communications so rapidly it would be foolhardy to make concrete predictions. I do know that while I did a lot of work for clients on AI in 2023 I'll be doing a lot more in 2024.

Get in touch if you think we can help you or if you're already doing exciting things with AI for PR and communications which we can learn from. I'm always looking for new ideas and approaches.

Who am I?

I'm Stuart Bruce , the co-founder of communications transformation consultancy Purposeful Relations and Stuart Bruce Associates | Crisis Comms and Repuation Management .

Visit my profile and 'ring' my bell icon ?? to get notifications when I post.


Sujit Patil, ABC

Chief Communications Officer (CCO)

1 å¹´

Very impressive, Stuart Bruce ! Keep up the good work!

赞
回复
Solly Moeng

Reputation Management Strategist; Columnist; Part-time Lecturer @ EU Business School | Director: Stakeholder Relations @ ActionSA Presidency

1 å¹´

Impressive, Bruce!

Oh! Thank you for another great newsletter! You reminded me, I want to finally register for AMEC Summit this year.

要查看或添加评论,请登录

Stuart Bruce的更多文章

  • AI summary of English Devolution White Paper

    AI summary of English Devolution White Paper

    This summary was generated by uploading the PDF of the English Devolution White Paper to Google NotebookLM. It has not…

    1 条评论
  • Please complete the Global CommTech survey

    Please complete the Global CommTech survey

    Hi everyone, It's not often I send out a LinkedIn newsletter as most people subscribe to our fortnightly PR Futurist…

  • New research report into global use of comms technology

    New research report into global use of comms technology

    Today we've published our first Global CommTech Report. It's the result of a big global research project into the…

  • Francis Ingham: A tribute to a PR legend

    Francis Ingham: A tribute to a PR legend

    I first met Francis Ingham at around about the time he left his role at the CIPR (Chartered Insitute of Public…

  • Global comms survey - win a PRovoke summit pass

    Global comms survey - win a PRovoke summit pass

    It's been a while. It's time for one of my sporadic LinkedIn newsletters.

  • Davos - PR, puppies and penguins

    Davos - PR, puppies and penguins

    Now I've got your attention with a cute puppy photo and penguins in the headline (you've got to read on to find out…

  • The PR, comms and corporate affairs stories you shouldn't miss

    The PR, comms and corporate affairs stories you shouldn't miss

    Welcome to the first issue of PR Futurist using the newsletter feature on LinkedIn. I've been wary of using the…

    19 条评论
  • Prepare for a crisis now to protect your business

    Prepare for a crisis now to protect your business

    Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix.

  • Boris Johnson and Alan Partridge join us on LinkedIn

    Boris Johnson and Alan Partridge join us on LinkedIn

    As a LinkedIn user you're now in even more illustrious company as we've been joined by UK prime minister Boris Johnson…

    1 条评论
  • Top 10 tips for working from home

    Top 10 tips for working from home

    Working from home is what I do when I’m not travelling all around the world to provide consultancy and training to help…

    18 条评论

社区洞察

其他会员也浏览了