2024 trends driving innovative PR solutions

Your New Year's resolutions may be starting to slip, but are your business objectives still on track? By keeping an eye on industry trends, you can see what’s on the horizon for your brand and organization.

From AI and social media to media relations and foodservice trends, we've got some useful tips and insights to help keep your 2024 plans dialed in.?

Can AI Stand for "Accelerated Insights?" A Marketing Researcher's Point of View

Good, fast or cheap – you can pick two. When it comes to marketing research, there is a requisite tradeoff between depth of insight obtained, time and cost. With the advent of AI, researchers naturally wondered whether this technology could break that paradigm. Can AI help us be more efficient and insightful when it comes to things like social listening and audience profiling? Is there a chance for AI to make easier work of drafting survey questionnaires or analyzing data??Can AI finally provide the key to delivering strategy-shaping insights in a fraction of the time, for a fraction of the cost??I believe it’s possible – but after doing some research of my own (see what I did there?), I have identified three important caveats to consider before saying “yes.”

POV

What the State of the Media Means for Media Relations in 2024

2023 was yet another difficult year for journalists with 20,000+ media jobs being eliminated. Existing reporters are left scrambling to pick up the pieces. The average journalist now covers four beats across two or more mediums. It's grueling, exhausting and stressful work. Here's what it takes to connect with journalists in a way that's sympathetic, understanding and helpful in 2024:?

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Navigating the Digital Wave: 2024 Social Media Trends

Welcome to social media in 2024, where trends change faster than the speed of light. From the integration of generative AI to the Threads versus. X debacle, it’s easy to get lost in the chaos of it all. As the social media landscape is once again evolving, here’s what we think the new year will bring:?

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Feasting Forward: 3 Foodservice Trends to Watch in 2024

Trend forecasting and interpreting these trends for implementation in foodservice programs is a key part of our work within the Padilla Food + Beverage practice.?Although more consumers are going to restaurants every day, there are plenty of?challenges the industry is still facing – inflation, rising food and labor costs, and staffing shortages among them. What does this mean for the foodservice industry in 2024 and how can you stay ahead of trends to deliver craveable experiences for your audiences?

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Interested in learning more? Connect with us to integrate these trends into your new year's communications strategies.

2024 Trends?

• Emerging 2024 Trends in the Ever-Shifting Communications Landscape (Worldcom)
• Real People Interesting Times | 2024 Trends Report (NATIONAL)

Clients in the News

• Blue Cross and Blue Shield of Minnesota in the Star Tribune: Smoking deaths increase in Minnesota despite tobacco usage decline
• Carrier in Yahoo Finance: 11 Frugal Ways To Keep Your Home Warm This Winter (yahoo.com)
• R3 Continuum in TechTarget: Compound Natural Disasters Emerge as New HR Risk

Padilla received honors at the Region 3 Best of NAMA (National Agri-Marketing Association) Awards.?

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